Identify and evaluate marketing opportunities

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBMKG501B, 'Identify and evaluate marketing opportunities'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Identify and evaluate marketing opportunities' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Identify marketing opportunities

1.1. Analyse information on market and business needs to identify marketing opportunities

1.2. Research potential new markets and assess opportunities to enter, shape or influence the market in terms of likely contribution to the business

1.3. Explore entrepreneurial, innovative approaches and creative ideas for their potential business application, and develop into potential marketing opportunities

2. Investigate marketing opportunities

2.1. Identify and analyse opportunities in terms of their likely fit with organisational goals and capabilities

2.2. Evaluate each opportunity to determine its impact on current business and customer base

2.3. Use an assessment of external factors, costs, benefits, risks and opportunities to determine the financial viability of each marketing opportunity

2.4. Determine probable return on investment and potential competitors

2.5. Describe and rank marketing opportunities in terms of their viability and likely contribution to the business

3. Evaluate required changes to current operations

3.1. Identify and document changes needed to current operations to take advantage of viable marketing opportunities

3.2. Ensure organisational changes to service an increased or different customer base include provision for continued quality of service to existing customers

3.3. Estimate resource requirements for changed operations

3.4. Determine and communicate viability of making changes to current operations to key stakeholders

3.5. Document newly identified marketing opportunities and required changes

Qualifications and Skillsets

BSBMKG501B appears in the following qualifications:

  • ICP50310 - Diploma of Printing and Graphic Arts (Printing)
  • ICP50410 - Diploma of Printing and Graphic Arts (Management_Sales)
  • ICP50510 - Diploma of Printing and Graphic Arts (Process Improvement)
  • LMF50508 - Diploma of Furniture Design and Technology
  • FNS50510 - Diploma of Personal Trustees
  • FNS50710 - Diploma of Superannuation
  • FNS50910 - Diploma of Banking Services Management
  • SIS50410 - Diploma of Sport and Recreation Administration
  • SIS50110 - Diploma of Facility Management
  • SIS50210 - Diploma of Fitness
  • SIS50610 - Diploma of Sport Development
  • AUR50105 - Diploma of Automotive Management
  • BSB51207 - Diploma of Marketing
  • BSB50207 - Diploma of Business
  • BSB50107 - Diploma of Advertising
  • PSP50104 - Diploma of Government
  • FPI50410 - Diploma of Timber Truss and Frame Design
  • FPI50310 - Diploma of Timber Truss and Frame Manufacture
  • CUS50309 - Diploma of Music Business
  • CUV50407 - Diploma of Photoimaging
  • AVI60110 - Advanced Diploma of Aviation (Flight Instruction)
  • CUE50403 - Diploma of Venues and Events
  • CUE60403 - Advanced Diploma of Venues and Events
  • FDF50210 - Diploma of Pharmaceutical Manufacturing
  • FDF30310 - Certificate III in Plant Baking
  • FDF50110 - Diploma of Food Processing
  • HLT52007 - Diploma of Practice Management
  • SIR50107 - Diploma of Retail Management
  • CUF50507 - Diploma of Costume for Performance
  • CUF50407 - Diploma of Specialist Make-up Services
  • CUF50207 - Diploma of Interactive Digital Media
  • CUF50107 - Diploma of Screen and Media
  • CUF60107 - Advanced Diploma of Screen and Media