Establish and adjust the marketing mix

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBMKG502B, 'Establish and adjust the marketing mix'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Establish and adjust the marketing mix' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

1. Evaluate each component of the marketing mix

1.1. Identify key characteristics of products or services and estimate their significance to the market

1.2. Review pricing policy and analyse pricing variables to determine their effect on demand

1.3. Analyse promotional methods to determine their importance to marketing outcomes

1.4. Review channels of distribution and estimate their significance in relation to marketing outcomes

1.5. Identify and analyse level of customer service provision to determine its significance to marketing outcomes

1.6. Identify potential customer base and key pressure points for success

1.7. Analyse and test the effect of the components of marketing mix on each other, and establish their relative importance to customer base

2. Determine marketing mix for specific markets

2.1. Identify and asses environmental factors for their impact on marketing mix

2.2. Identify consumer priorities, needs and preferences that affect marketing mix

2.3. Consider product, pricing, promotional, distribution and service variations, and evaluate these against marketing objectives, target market characteristics and desired positioning

2.4. Select marketing mix that best satisfies target market and meets marketing objectives

2.5. Ensure marketing mix decision meets organisational, strategic and operational marketing objectives

3. Monitor and adjust marketing mix

3.1. Monitor marketing mix against marketing performance and isolate components for testing

3.2. Evaluate implications of altering one or more components of marketing mix in relation to market factors and consumer response

3.3. Adjust components of marketing mix in response to test results and evaluation of market response

3.4. Ensure adjusted marketing mix meets budgetary requirements

3.5. Ensure adjusted marketing mix continues to meet organisational, strategic and operational marketing objectives, and desired positioning


Qualifications and Skillsets

BSBMKG502B appears in the following qualifications:

  • PRM40509 - Certificate IV in Asset Maintenance (Waste Management)
  • SIS50410 - Diploma of Sport and Recreation Administration
  • SIS50110 - Diploma of Facility Management
  • SIS50610 - Diploma of Sport Development
  • CPP60109 - Advanced Diploma of Spatial Information Services
  • AUR40105 - Certificate IV in Automotive Management
  • BSB51207 - Diploma of Marketing
  • BSB50207 - Diploma of Business
  • BSB50107 - Diploma of Advertising
  • WRH50109 - Diploma of Hairdressing Salon Management
  • PSP50104 - Diploma of Government
  • CUS50309 - Diploma of Music Business
  • MTM50211 - Diploma of Meat Processing (Meat Retailing)
  • MTM60111 - Advanced Diploma of Meat Processing
  • HLT52007 - Diploma of Practice Management
  • SIR50107 - Diploma of Retail Management
  • CUF50207 - Diploma of Interactive Digital Media
  • CUF50107 - Diploma of Screen and Media