Develop a marketing communications plan

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBMKG503A, 'Develop a marketing communications plan'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Develop a marketing communications plan' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria

Elements and Performance Criteria


Performance Criteria


Develop marketing communication objectives


The target market is identified and available media are reviewed in accordance with organisational requirements


Criteria to use in an integrated marketing communications analysis are identified


Forms of promotions that are best suited to the product/service/idea are reviewed and selected


Marketing communication objectives are determined and a draft promotional brief is written in accordance with organisational requirements


Promotional appeals and messages are developed to meet the requirements of the promotional brief


Determine the marketing communications mix


Marketing communications models are evaluated and a model of communications is identified to meet organisational requirements


The relationship between the market mix and the promotions mix are explored


The likely elements of primary and secondary promotions are determined in accordance with organisational requirements


A marketing communications mix is selected that best suits the target market and meets marketing objectives


Set a promotional budget


General economic and business environmental factors are evaluated in terms of their effect on the promotional budget allocation.


A marketing communications budget is allocated in accordance with the overall marketing budget


Marketing communications implementation and control procedures are established in accordance with organisational requirements


Prepare an integrated marketing communications plan


The elements of an integrated marketing communications plan are determined in accordance with organisational requirements


Direct and indirect forms of marketing communications are evaluated in relation to marketing communications objectives


Primary and secondary forms of marketing communications are identified and evaluated


Institutional, product, service and idea promotions are evaluated for inclusion in the marketing communications plan


The objectives of the marketing communications plan are developed and evaluated for effectiveness against the forms that are possible and for cost-effectiveness


The marketing communications plan is prepared in accordance with the overall marketing plan and meets organisational requirements

Qualifications and Skillsets

BSBMKG503A appears in the following qualifications:

  • PRM40504 - Certificate IV in Asset Maintenance (Waste Management)
  • CUF50207 - Diploma of Interactive Digital Media