Implement and monitor direct marketing activities

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBMKG509A, 'Implement and monitor direct marketing activities'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Implement and monitor direct marketing activities' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Allocate responsibilities for direct marketing activities

1.1. Critically analyse criteria for setting priorities for direct marketing activities, in accordance with marketing plan and organisational direct marketing requirements

1.2. Assemble required resources to conduct direct marketing activities

1.3. Brief staff and suppliers on their budgets, time lines, roles and responsibilities

1.4. Develop forms for conducting direct marketing activities and recording responses

2. Implement direct marketing activities

2.1. Schedule work on each campaign element according to lead times required for different media and in accordance with marketing plan

2.2. Ensure staff and suppliers meet agreed production schedule and budget

2.3. Identify any likely variations in production budget, raise with relevant persons as required and gain approval for variations

2.4. Make provisions to cover promotion over-performance

2.5. Implement direct marketing activities in accordance with direct marketing plan objectives

2.6. Ensure activities are implemented in accordance with legal and ethical requirements

3. Monitor direct marketing activities

3.1. Record responses at regular intervals throughout the campaign

3.2. Identify and use evaluation criteria to determine campaign effectiveness

3.3. Determine whether campaign is over-performing

3.4. Implement new targets and procedures to capitalise on positive over-performance

3.5. Modify direct marketing activities to extinguish non-profitable over-performance

4. Determine continuous improvement opportunities

4.1. Analyse success indicators of direct marketing campaign

4.2. Document campaign performance in accordance with organisational reporting requirements

4.3. Encourage team members to identify and propose ways to improve campaign performance

4.4. Determine, document and assign responsibilities for required improvements to future direct marketing campaigns

Qualifications and Skillsets

BSBMKG509A appears in the following qualifications: