Profile international markets

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBMKG516A, 'Profile international markets'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Profile international markets' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria

Elements and Performance Criteria


Performance Criteria


Select potential international markets for further investigation


Determine readiness to market products or services internationally


List potential international markets for further investigation


Identify information sources to inform process for selection of international markets


Determine and document criteria to determine suitability of international markets for product or service


Access and use information sources to determine suitability of international markets for product or service to be marketed


Select international markets for profiling


Identify the target market


Evaluate and choose approaches to determining and describing the total market within selected countries for a product or service


Define the target market for a product or service in terms of prospective users/consumers, the selected market segment/s and cultural appropriateness of the product or service


Use segment descriptors to describe the target market


Identify available marketing strategic options and select the targeting strategy that best meets the requirements of the marketing plan


Check the cultural appropriateness of the chosen targeting strategy using available information sources


Profile the target audience


Describe the total and selected market and the selected market segment/s in the form of a consumer profile


Ensure the consumer profile identifies consumer characteristics in standard statistical terms and/or the descriptive terms used in media selection


Use demographic data and/or psychographic descriptions in the consumer profile in accordance with the requirements of the marketing plan


Ensure the profile meets organisational requirements in terms of language, format, content and level of detail


Develop a positioning strategy


Identify available positioning strategies are and choose a strategy to meet marketing requirements and the consumer profile including the culture of profiled groups


Check cultural appropriateness of chosen positioning strategies using available information sources


Write a positioning implementation plan in accordance with organisational requirements

Qualifications and Skillsets

BSBMKG516A appears in the following qualifications:

  • BSB51207 - Diploma of Marketing
  • BSB50807 - Diploma of International Business
  • CUS50309 - Diploma of Music Business
  • TAE50310 - Diploma of International Education Services
  • CUF50207 - Diploma of Interactive Digital Media
  • CUF50107 - Diploma of Screen and Media