Analyse consumer behaviour for specific international markets

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBMKG517, 'Analyse consumer behaviour for specific international markets'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Analyse consumer behaviour for specific international markets' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Confirm target market

1.1 Identify market or market segment for a product or service in accordance with the marketing plan

1.2 Identify aspects of culture that may impact international marketing of products or services within target market

1.3 Identify consumer attributes for market or market segment from market profile

1.4 Identify features of products or services in accordance with marketing plan

2. Assess current level of consumer interest

2.1 Investigate consumer need for products or services through analysis of trends and past performance of products and services both within Australia and within relevant international settings

2.2 Review past marketing, including plans, strategies and campaigns or positioning of products or services for effectiveness of focus of appeal; both within Australia and within relevant international settings

2.3 Assess individual, social and cultural influences on consumer behaviour and estimate their impact for products or services

2.4 Assess lifestyle influences on consumer behaviour and estimate their impact for products or services

2.5 Assess organisational behaviour in relation to products or services in accordance with the marketing plan

3. Recommend marketing strategies

3.1 Ensure marketing strategies address innate and acquired needs of consumers, and appeal to motives that influence decision-making

3.2 Present a rationale for focus of appeal, and outline how influences on consumer behaviour and cultural considerations will be used to target effective marketing strategies

3.3 Ensure focus of appeal meets legal and ethical obligations, and budgetary requirements of the marketing plan, and check for cultural appropriateness


Qualifications and Skillsets

BSBMKG517 appears in the following qualifications:

  • BSB51207 - Diploma of Marketing
  • BSB50807 - Diploma of International Business
  • CUS50309 - Diploma of Music Business
  • CUA50413 - Diploma of Live Production and Technical Services
  • CUA60213 - Advanced Diploma of Live Production and Management Services
  • BSB51215 - Diploma of Marketing
  • BSB50815 - Diploma of International Business
  • CUA50415 - Diploma of Live Production and Technical Services
  • CUA50815 - Diploma of Music Industry
  • CUA60615 - Advanced Diploma of Screen and Media