Formats and tools
- Unit Description
- Reconstruct the unit from the xml and display it as an HTML page.
- Assessment Tool
- an assessor resource that builds a framework for writing an assessment tool
- Assessment Template
- generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
- Assessment Matrix
- a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
- Wiki Markup
- mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
- Evidence Guide
- create an evidence guide for workplace assessment and RPL applicants
- Competency Mapping Template
- Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
- Observation Checklist
- create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)
- Self Assessment Survey
- A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
- Moodle Outcomes
- Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
- Registered Training Organisations
- Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBMKG525, 'Design effective web search responses'.
- Google Links
- links to google searches, with filtering in place to maximise the usefulness of the returned results
- Books
- Reference books for 'Design effective web search responses' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Identify client requirements | 1.1 Identify and clarify client objectives and expectations 1.2 Audit prior search experience for insights and trends 1.3 Determine target audience for search responses 1.4 Recognise and incorporate search requirements within current legislation, regulation and organisational policy |
2. Determine search environment | 2.1 Determine preferred search focus across content types and geographic location 2.2 Review, evaluate and select preferred search engines that best meet requirements 2.3 Analyse target audience needs, expectations and usage patterns 2.4 Determine the costs and benefits associated with 'paid' versus 'organic' search for the target audience |
3. Optimise search | 3.1 Implement site code to instruct and optimise robots, crawlers and indexing for search effectiveness 3.2 Undertake URL submission where required by selected engines 3.3 Design and incorporate a targeted keyword taxonomy 3.4 Enhance page and application design, tags, links and metadata to attract effective search results 3.5 Regularly create and update unique page content 3.6 Practise appropriate 'white hat' techniques to the exclusion of 'black hat' deception |
4. Monitor and evaluate search effectiveness | 4.1 Register and regularly review performance with a web analytics service 4.2 Track page rank using suitable technologies 4.3 Monitor and identify gaps in search performance against requirements and adjust as necessary 4.4 Evaluate and report on web search effectiveness within the target audience |