Evaluate international marketing opportunities

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBMKG605B, 'Evaluate international marketing opportunities'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Evaluate international marketing opportunities' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)

Elements and Performance Criteria



1. Review the global market environment

1.1. Assess international trade patterns and identify their likely importance for the business

1.2. Research international business and electronic commerce market factors and assess opportunities to enter, shape or influence the market in terms of likely contribution to the business

1.3. Identify international markets operating under free trade or protectionist arrangements and estimate likely ease of entering and trading successfully

1.4. Identify international trade policies and agreements and estimate their likely impact on international marketing opportunities

2. Assess international business and electronic commerce market factors

2.1. Identify and analyse impact of economic, political, social and cultural factors affecting international market on international marketing opportunities

2.2. Investigate international market trends and developments to identify market needs relative to the business

2.3. Identify new and emerging business and electronic commerce markets, and assess opportunities to enter, shape or influence markets in terms of their fit with business goals and direction, and their likely contribution to the business

3. Identify risk factors for international marketing opportunities

3.1. Analyse and rate acceptability of political, financial stability and corruption risk factors for potential market

3.2. Analyse and rate acceptability of legal and regulatory requirements, and trade barriers for potential market

3.3. Relate risk factors to international business cycles in terms of economic conditions and estimate their impact on potential market

4. Investigate international business and electronic commerce marketing opportunities

4.1. Identify and analyse international marketing opportunities in terms of their likely fit with the organisation's goals and capabilities

4.2. Evaluate each opportunity to determine its impact on current business and customer base

4.3. Use an assessment of costs, benefits, risks and opportunities to determine financial viability of each marketing opportunity

4.4. Determine probable return on investment and potential competitors

4.5. Describe and rank marketing opportunities in terms of viability and likely contribution to the business

Qualifications and Skillsets

BSBMKG605B appears in the following qualifications:

  • LMF60308 - Advanced Diploma of Furniture Design and Technology
  • BSB60207 - Advanced Diploma of Business
  • BSB60507 - Advanced Diploma of Marketing
  • PSP60104 - Advanced Diploma of Government
  • CUS60309 - Advanced Diploma of Music Business
  • CUV60307 - Advanced Diploma of Creative Product Development
  • SIT60207 - Advanced Diploma of Events
  • LMT60507 - Advanced Diploma of Fashion and Textiles Merchandising
  • CUF60107 - Advanced Diploma of Screen and Media