Manage international marketing programs

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBMKG606B, 'Manage international marketing programs'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Manage international marketing programs' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Formulate international marketing objectives

1.1. Select viable international marketing opportunities and develop objectives that are consistent with the organisation's capabilities and resources

1.2. Identify measurable international marketing objectives that are consistent with the organisation's strategic direction, and identify the nature and extent of what is to be achieved in the international market

1.3. Formulate strategic objectives and related key performance indicators by product, service, country or international grouping, and overall

1.4. Develop a risk management strategy to manage contingencies and ensure marketing objectives are met in accordance with overall organisational requirements

2. Determine international marketing approach

2.1. Research international marketing opportunities and determine global or customised approaches for promotion of products or services

2.2. Evaluate options for choice of marketing approaches

2.3. Select a marketing approach that meets marketing objectives, international market conditions and consumer preferences

3. Determine operational structures

3.1. Evaluate business culture and consumer preferences, and identify compatible marketing structures

3.2. Identify options for operational marketing structure and rank them in terms of their strengths and weaknesses in servicing international markets

3.3. Choose an operational structure that best fits the international market and product or service

4. Manage international marketing performance

4.1. Communicate international marketing objectives across the organisation in ways suited to culture, customs, levels of knowledge, experience and needs of personnel

4.2. Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort

4.3. Develop a communication strategy to ensure that personnel responsible for each element of marketing mix work together to meet organisation's marketing objectives

4.4. Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation

4.5. Manage integration of marketing, promotional and any sales activities in accordance with international marketing objectives

5. Evaluate and improve international marketing performance

5.1. Monitor product, pricing and distribution policies in relation to market changes, objectives of marketing plan and organisational requirements

5.2. Monitor overall marketing progress against performance targets to ensure activity, quality, cost, and time requirements are met

5.3. Analyse, review and revise marketing outcomes and objectives

5.4. Analyse successes and performance gaps as to cause and effect, and use them to improve international marketing performance

5.5. Analyse changes in market phenomena, and identify and document their potential impact on international marketing objectives

5.6. Document the review of marketing performance against key performance indicators in accordance with organisational requirements

Qualifications and Skillsets

BSBMKG606B appears in the following qualifications:

  • BSB60207 - Advanced Diploma of Business
  • BSB60507 - Advanced Diploma of Marketing
  • PSP60104 - Advanced Diploma of Government
  • CUS60309 - Advanced Diploma of Music Business
  • SIT60207 - Advanced Diploma of Events
  • LMT60507 - Advanced Diploma of Fashion and Textiles Merchandising
  • CUF60107 - Advanced Diploma of Screen and Media