Develop public relations documents

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBPUB403, 'Develop public relations documents'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Develop public relations documents' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research appropriate public relations documents

1.1 Research previous communication documents for tone, content and style

1.2 Research previous communication media and media distribution channels using appropriate methods

1.3 Research and analyse existing evaluation data

1.4 Conduct research about target public, clients or relevant organisations

2. Plan production of communication document

2.1 Identify and segment the target public

2.2 Identify and agree upon communication objectives, messages and processes with other team members or supervisors in accordance with organisation procedures

2.3 Ensure communication message is aligned to the organisation’s strategic objectives and operational plans

2.4 Identify and gain agreement on appropriate communication media and media channels to communicate message

2.5 Identify and agree upon processes to test the success of planned public relations communications

2.6 Determine outsourcing resources, and provide input into developing timelines and costs

2.7 Identify legal and ethical constraints impacting on communicating message

3. Create and edit public relations documents

3.1 Design and write communication documents which align with the organisation’s objectives and effectively communicate issues, policies and practices of the organisation to target audiences

3.2 Scan documents to ensure compliance with legal and ethical requirements and proofread to identify and correct errors

3.3 Assess appropriateness of the style and tone of text for the target public and carry out structural editing to ensure the document flows logically

3.4 Edit the document to ensure its scope and format is in accordance with the organisation’s strategic communications plan and complies with house style

3.5 Seek feedback from appropriate personnel on content of public relations documents following proofreading

3.6 Test document and amend it in response to feedback

3.7 Determine and agree upon modifications and incorporate into final draft

4. Implement and evaluate public relations documents

4.1 Forward any required document to outsourced resources within scheduled timelines

4.2 Distribute document in accordance with scheduled timelines using appropriate public relations publications to communicate and promote the goals of the organisation

4.3 Gather feedback and regularly monitor the effectiveness of distributed documents using appropriate evaluation methods

4.4 Evaluate results of public relations documents against communication, organisation and/or client objectives

4.5 Record and file evaluation results and any improvement recommendations for future reference


Qualifications and Skillsets

BSBPUB403 appears in the following qualifications:

  • BSB41307 - Certificate IV in Marketing
  • BSB40107 - Certificate IV in Advertising
  • SIT50212 - Diploma of Events
  • CUV40511 - Certificate IV in Arts Administration
  • BSB40115 - Certificate IV in Advertising
  • BSB41315 - Certificate IV in Marketing
  • BSB42415 - Certificate IV in Marketing and Communication
  • CUA40815 - Certificate IV in Arts Administration