Manage the public relations publication process

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBPUB501, 'Manage the public relations publication process'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Manage the public relations publication process' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research publication requirements and segment target audience

1.1 Prepare a public relations research brief that specifies the research objectives, methodology, time schedule and budget

1.2 Consider the internal and external factors that may impact on the effectiveness of a public relations publication

1.3 Assess primary and secondary research methods for their capacity to provide information on publications requirements and market segments

1.4 Evaluate and choose criteria to use in segmenting the audience in accordance with the public relations brief

1.5 Define the target audience in terms of prospective readers of the publications

1.6 Ensure the target audience profile meets organisational requirements in terms of level and style of language usage, format, content and level of detail

2. Plan public relations publications

2.1 Ensure publication purpose is consistent with the organisation’s mission, vision and corporate values

2.2 Identify, obtain agreement on and document publication objectives and central message consistent with messages in other organisational publications

2.3 Select team members according to skill and knowledge requirements

2.4 Develop and obtain agreement on budgets and schedules with relevant stakeholders

2.5 Identify appropriate suppliers of goods and services and obtain quotations as required

2.6 Develop criteria to test and evaluate the success of the publication

3. Develop and evaluate public relations publications

3.1 Design and write publication text in accordance with communication objectives and house style

3.2 Check readability of material to ensure it is aligned to the target audience’s reading levels

3.3 Test document with relevant stakeholders and incorporate findings in the final publication

3.4 Ensure publications, including any changes, comply with legal and ethical requirements

3.5 Select and contract suppliers to complete publication production processes

3.6 Distribute publication according to public relations plan

3.7 Evaluate aspects of the publication in line with stakeholder feedback and against evaluation criteria