Market the small business

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBSMB403, 'Market the small business'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Market the small business' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Develop marketing strategies

1.1 Analyse the business and its key products or services to determine focus of marketing activities, in accordance with objectives of the business plan

1.2 Evaluate customer base and target market for the small business as a basis for marketing objectives and strategies

1.3 Conduct a competitor analysis to inform development of marketing strategies

1.4 Determine marketing objectives in consultation with relevant people and in accordance with the business plan

1.5 Ensure strategies are ethically and culturally appropriate and aligned with customer and industry expectations

2. Determine a marketing mix for the business

2.1 Assess product mix, volumes and pricing opportunities to determine marketing focus and optimise profit

2.2 Evaluate costs and benefits of using different distribution channels or providing different levels of customer service, and consider results in determining marketing mix

2.3 Determine marketing and promotional activities including the role of digital engagement to suit target market

2.4 Consider the customer journey and conversations in determining marketing mix

3. Implement marketing strategies

3.1 Brief those involved in the marketing effort on their roles and responsibilities, to ensure success of marketing strategies

3.2 Plan and implement marketing activities, in accordance with marketing objectives and budgetary requirements

3.3 Consider digital devices, platforms and technologies for effectiveness in implementing marketing activities

4. Monitor and improve marketing performance

4.1 Monitor marketing activities and evaluate business performance according to objectives and targets of the business plan

4.2 Analyse performance gaps and take corrective action or set new targets

4.3 Encourage all relevant people to propose ways to improve marketing performance

4.4 Seek and analyse customer reaction to all aspects of the marketing mix, using culturally appropriate processes, to improve targeting and outcomes

4.5 Conduct ongoing research of customer requirements and expectations in both on-line and off-line environments to identify opportunities for change and improvement

4.6 Identify and respond to opportunities to aid business development through new technologies and different ways of marketing


Qualifications and Skillsets

BSBSMB403 appears in the following qualifications:

  • ACM40310 - Certificate IV in Companion Animal Services
  • ICP50410 - Diploma of Printing and Graphic Arts (Management_Sales)
  • ICP30410 - Certificate III in Printing and Graphic Arts (Digital Printing)
  • PRM40209 - Certificate IV in Asset Maintenance (Pest Management)
  • PRM40704 - Certificate IV in Asset Maintenance (Fire Safety Systems Inspection)
  • LMF60308 - Advanced Diploma of Furniture Design and Technology
  • LMF40308 - Certificate IV in Musical Instrument Making and Repair
  • LMF40609 - Certificate IV in Design of Kitchens, Bathrooms and Interior Spaces
  • LMF50508 - Diploma of Furniture Design and Technology
  • LMF50308 - Diploma of Stained Glass and Lead Lighting
  • LMF40508 - Certificate IV in Furniture Design and Technology
  • MEM50311 - Diploma of Jewellery and Object Design
  • MEM60211 - Advanced Diploma of Jewellery and Object Design
  • SFL40110 - Certificate IV in Floristry
  • SFL50110 - Diploma of Floristry Design
  • SIS40210 - Certificate IV in Fitness
  • CPP40507 - Certificate IV in Property Services (Business Broking)
  • CPP41212 - Certificate IV in NatHERS Assessment
  • CPP40811 - Certificate IV in Access Consulting
  • SIB50210 - Diploma of Salon Management
  • BSB40407 - Certificate IV in Small Business Management
  • WRH40209 - Certificate IV in Trichology
  • WRH40109 - Certificate IV in Hairdressing
  • SIT40812 - Certificate IV in Holiday Parks and Resorts
  • CHC42608 - Certificate IV in Celebrancy
  • SIB50210 - Diploma of Salon Management
  • CUS40209 - Certificate IV in Sound Production
  • CUS40309 - Certificate IV in Music Business
  • CUS40109 - Certificate IV in Music
  • AHC41110 - Certificate IV in Irrigation
  • AHC32710 - Certificate III in Rural Merchandising
  • SFI50211 - Diploma of Fishing Operations
  • SIT50412 - Diploma of Holiday Parks and Resorts
  • SFI40111 - Certificate IV in Aquaculture
  • SFI40511 - Certificate IV in Seafood Processing
  • SFI40611 - Certificate IV in Seafood Industry Sales and Distribution
  • SIT50212 - Diploma of Events
  • ACM40612 - Certificate IV in Pet Styling
  • CUE50403 - Diploma of Venues and Events
  • LMT40907 - Certificate IV in Supply and Fitting of Pre-manufactured Medical Grade Footwear
  • LMT60207 - Advanced Diploma of Medical Grade Footwear
  • FDF30310 - Certificate III in Plant Baking
  • FDF40110 - Certificate IV in Food Processing
  • FDF30810 - Certificate III in Plant Baking
  • FDF30110 - Certificate III in Food Processing
  • FDF30210 - Certificate III in Pharmaceutical Manufacturing
  • FDF40210 - Certificate IV in Pharmaceutical Manufacturing
  • RGR40408 - Certificate IV in Racing (Greyhound Trainer)
  • RGR50108 - Diploma of Racing (Racehorse Trainer)
  • RGR40108 - Certificate IV in Racing (Racehorse Trainer)
  • CUF40407 - Certificate IV in Make-up
  • LMF50311 - Diploma of Stained Glass and Leadlighting
  • CUA40211 - Certificate IV in Dance Teaching and Management
  • CUV40211 - Certificate IV in Aboriginal or Torres Strait Islander Cultural Arts
  • CUV40611 - Certificate IV in Opal Cutting and Polishing
  • CUV50211 - Diploma of Ceramics
  • CUV60211 - Advanced Diploma of Visual Arts
  • CUV40111 - Certificate IV in Visual Arts
  • CUV50111 - Diploma of Visual Arts
  • FDF30910 - Certificate III in Food Processing (Sales)
  • FDF30111 - Certificate III in Food Processing
  • MEM40311 - Certificate IV in Advanced Jewellery Manufacture
  • RII40109 - Certificate IV in Surface Extraction Operations
  • RII40909 - Certificate IV in Drilling Operations
  • RII40709 - Certificate IV in Civil Construction Supervision
  • RII40712 - Certificate IV in Civil Construction Supervision
  • ICP30412 - Certificate III in Printing and Graphic Arts (Digital Printing)
  • SIT40312 - Certificate IV in Hospitality
  • SIT50312 - Diploma of Hospitality
  • SIT40412 - Certificate IV in Commercial Cookery
  • SIT40512 - Certificate IV in Asian Cookery
  • SIT40612 - Certificate IV in Catering Operations
  • SIT40712 - Certificate IV in Patisserie
  • CUA40313 - Certificate IV in Dance Teaching and Management
  • SIT40613 - Certificate IV in Catering Operations
  • MSF40213 - Certificate IV in Furniture Design and Technology
  • RII40113 - Certificate IV in Surface Extraction Operations
  • SIT40713 - Certificate IV in Patisserie
  • SIT40413 - Certificate IV in Commercial Cookery
  • RII40713 - Certificate IV in Civil Construction Supervision
  • SIT40313 - Certificate IV in Hospitality
  • SIT40513 - Certificate IV in Asian Cookery
  • MSF50113 - Diploma of Stained Glass and Leadlighting
  • RII40913 - Certificate IV in Drilling Operations
  • SIT50313 - Diploma of Hospitality
  • BSB40415 - Certificate IV in Small Business Management
  • ICP30415 - Certificate III in Printing and Graphic Arts (Digital Printing)
  • ICP50115 - Diploma of Printing and Graphic Arts
  • SIS40215 - Certificate IV in Fitness
  • SFL40115 - Certificate IV in Floristry
  • SHB30215 - Certificate III in Make-Up
  • SHB50115 - Diploma of Beauty Therapy
  • SFL50115 - Diploma of Floristry Design
  • SHB30315 - Certificate III in Nail Technology
  • HLT52615 - Diploma of Ayurvedic Lifestyle Consultation
  • HLT52415 - Diploma of Kinesiology
  • HLT52115 - Diploma of Traditional Chinese Medicine (TCM) Remedial Massage
  • HLT52515 - Diploma of Reflexology
  • HLT52015 - Diploma of Remedial Massage
  • HLT62615 - Advanced Diploma of Ayurveda
  • HLT42015 - Certificate IV in Massage Therapy
  • HLT52215 - Diploma of Shiatsu and Oriental Therapies
  • HLT52315 - Diploma of Clinical Aromatherapy
  • HLT47815 - Certificate IV in Optical Dispensing
  • CHC41015 - Certificate IV in Celebrancy
  • RII40115 - Certificate IV in Surface Extraction Operations
  • RII40715 - Certificate IV in Civil Construction Supervision
  • RII40915 - Certificate IV in Drilling Operations
  • BSB42615 - Certificate IV in New Small Business
  • BSB42515 - Certificate IV in Small Business Management
  • CUA40615 - Certificate IV in Aboriginal and Torres Strait Islander Cultural Arts
  • CUA60715 - Advanced Diploma of Visual Arts
  • CUA40915 - Certificate IV in Music Industry
  • CUA51215 - Diploma of Ceramics
  • CUA51115 - Diploma of Visual Arts
  • ICP31215 - Certificate III in Printing
  • SIT50316 - Diploma of Event Management
  • SIT50216 - Diploma of Holiday Park and Resort Management
  • SHB50216 - Diploma of Salon Management
  • CPP41016 - Certificate IV in Access Consulting
  • CPP40816 - Certificate IV in NatHERS Assessment
  • AHC42216 - Certificate IV in Shearing Contracting
  • AHC32716 - Certificate III in Rural Merchandising

And the skillsets: