Market the small business

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBSMB403A, 'Market the small business'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Market the small business' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Develop marketing strategies

1.1. Analyse the business and its key products or services to determine the focus of marketing activities, in accordance with the objectives of the business plan

1.2. Evaluate the customer base and target market for the small business as a basis for the marketing objectives and strategies

1.3. Determine marketing objectives and strategies that are ethically and culturally appropriate, in consultation with relevant people and in accordance with the business plan

2. Determine a marketing mix for the business

2.1. Balance product mix, volumes and pricing to optimise sales and profit

2.2. Evaluate the costs and benefits of using different distribution channels and/or providing different levels of customer service and consider the results in determining the marketing mix

2.3. Determine promotional activities to suit the target market

2.4. Consider customer needs and preferences in determining the marketing mix

2.5. Determine the marketing mix according to market and business needs

3. Implement marketing strategies

3.1. Brief persons involved in the marketing effort on their roles and responsibilities, to ensure the success of marketing strategies

3.2. Plan and implement promotional activities, in accordance with marketing objectives and budgetary requirements

4. Monitor and improve marketing performance

4.1. Monitor marketing activities and evaluate business performance according to the objectives and targets of the business plan

4.2. Analyse performance gaps and take corrective action or set new targets

4.3. Encourage all relevant people to propose ways to improve marketing performance

4.4. Seek and analyse customer reaction to all aspects of the marketing mix, using culturally appropriate processes, to improve targeting and outcomes

4.5. Conduct ongoing research of customer requirements to identify opportunities for change and improvement

4.6. Monitor and investigate changes in the market for new opportunities to aid business development

Qualifications and Skillsets

BSBSMB403A appears in the following qualifications:

  • ACM40310 - Certificate IV in Companion Animal Services
  • ICP50410 - Diploma of Printing and Graphic Arts (Management_Sales)
  • ICP30410 - Certificate III in Printing and Graphic Arts (Digital Printing)
  • PRM40209 - Certificate IV in Asset Maintenance (Pest Management)
  • PRM40704 - Certificate IV in Asset Maintenance (Fire Safety Systems Inspection)
  • LMF60308 - Advanced Diploma of Furniture Design and Technology
  • LMF40308 - Certificate IV in Musical Instrument Making and Repair
  • LMF40609 - Certificate IV in Design of Kitchens, Bathrooms and Interior Spaces
  • LMF50508 - Diploma of Furniture Design and Technology
  • LMF50308 - Diploma of Stained Glass and Lead Lighting
  • LMF40508 - Certificate IV in Furniture Design and Technology
  • MEM50311 - Diploma of Jewellery and Object Design
  • MEM60211 - Advanced Diploma of Jewellery and Object Design
  • SFL40110 - Certificate IV in Floristry
  • SFL50110 - Diploma of Floristry Design
  • SIS40210 - Certificate IV in Fitness
  • CPP40507 - Certificate IV in Property Services (Business Broking)
  • CPP40811 - Certificate IV in Access Consulting
  • SIB50210 - Diploma of Salon Management
  • BSB40407 - Certificate IV in Small Business Management
  • WRH40209 - Certificate IV in Trichology
  • WRH40109 - Certificate IV in Hairdressing
  • CHC42608 - Certificate IV in Celebrancy
  • CUS40209 - Certificate IV in Sound Production
  • CUS40309 - Certificate IV in Music Business
  • CUS40109 - Certificate IV in Music
  • AHC41110 - Certificate IV in Irrigation
  • AHC32710 - Certificate III in Rural Merchandising
  • SFI50211 - Diploma of Fishing Operations
  • SFI40111 - Certificate IV in Aquaculture
  • SFI40511 - Certificate IV in Seafood Processing
  • SFI40611 - Certificate IV in Seafood Industry Sales and Distribution
  • CUE50403 - Diploma of Venues and Events
  • LMT40907 - Certificate IV in Supply and Fitting of Pre-manufactured Medical Grade Footwear
  • LMT60207 - Advanced Diploma of Medical Grade Footwear
  • FDF30310 - Certificate III in Plant Baking
  • FDF40110 - Certificate IV in Food Processing
  • FDF30810 - Certificate III in Plant Baking
  • FDF30110 - Certificate III in Food Processing
  • FDF30210 - Certificate III in Pharmaceutical Manufacturing
  • FDF40210 - Certificate IV in Pharmaceutical Manufacturing
  • RGR40408 - Certificate IV in Racing (Greyhound Trainer)
  • RGR50108 - Diploma of Racing (Racehorse Trainer)
  • RGR40108 - Certificate IV in Racing (Racehorse Trainer)
  • CUF40407 - Certificate IV in Make-up

And the skillsets: