Write persuasive copy

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBWRT501A, 'Write persuasive copy'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Write persuasive copy' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)

Elements and Performance Criteria



1. Analyse and interpret a creative brief

1.1. Analyse and confirm the technique/s for expressing the central idea or creative concept

1.2. Identify and check the content and supporting information for accuracy and completeness

1.3. Confirm the time schedule and budgetary requirements for creating copy

1.4. Identify legal and ethical constraints impacting on copy to be developed

2. Evaluate creative options

2.1. Evaluate design and copy options against the requirements of the creative brief

2.2. Select option/s which enable the required information and image to be communicated within time and budgetary requirements

3. Prepare persuasive copy

3.1. Create original copy with impact which sets the product, service or idea being communicated apart from the competition and competitor's promotional material

3.2. Create copy which communicates the required image, features/benefits of the product, service or idea

3.3. Create copy which meets the requirements of the creative brief in terms of information, format, language, writing style, and level of detail

3.4. Produce copy on time and within budget

3.5. Produce copy which complies with legal and ethical requirements

Qualifications and Skillsets

BSBWRT501A appears in the following qualifications:

  • PUA42109 - Certificate IV in Public Safety (Intelligence Operations)
  • BSB51207 - Diploma of Marketing
  • BSB50207 - Diploma of Business
  • BSB50107 - Diploma of Advertising
  • BSB40107 - Certificate IV in Advertising
  • CUS50309 - Diploma of Music Business
  • CUF50207 - Diploma of Interactive Digital Media
  • CUF50107 - Diploma of Screen and Media
  • CUF60107 - Advanced Diploma of Screen and Media