Identify and develop business opportunities

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver CPPCMN8002, 'Identify and develop business opportunities'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Identify and develop business opportunities' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the range of conditions.


Analyse the business environment in which organisation operates.


Research is conducted to determine and analyse the competitive business environment in which organisation operates.


Data on industry trends is accessed and analysed to provide knowledge about future opportunities and directions for the business.


Risks and opportunities from within the internal and external environments are identified.


Identify and scope development opportunities.


Position of the organisation within its market is analysed and specified.


Gaps in the market that provide opportunities for growth are analysed and identified.


Demographic and trend data is identified, collected and analysed to provide profiling information about the organisation’s market.


Industry intelligence relating to competitors is collected and analysed.


Key strengths, weaknesses, opportunities and threats (SWOT) that affect new business opportunities are identified.


Prepare a marketing plan.


Marketing goals and objectives for the organisation are developed in consultation with stakeholders.


Market segments to be addressed are analysed, quantified and developed.


Products and services to be offered to market are analysed and specified.


Marketing options are analysed and marketing strategy is developed in consultation with stakeholders.


Resourcing and budgeting to implement the plan are determined.


Win new business.


Business relationships that may assist in identifying and winning new business are identified and cultivated.


Opportunities to respond to tenders are identified.


External expertise is sought as required to prepare tenders and business proposals.


Tenders and business proposals are developed and submitted that meet prospective client requirements.


Presentations and pitches are made that communicate the strengths and benefits of the proposal and organisation.


Contracts are negotiated with client to finalise the successful tender or business proposal process.