Promote and market listed business

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver CPPDSM4069A, 'Promote and market listed business'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Promote and market listed business' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1Develop business profile.

1.1 Possible marketing strategies and budgets for the sale of the business and related components are discussed, drafted and agreed.

1.2 Business profile that accurately portrays the listed business to prospective buyers is prepared, developed and made available according to legislative and agency requirements.

1.3 Necessary source documents are identified, obtained and made available for inspection according to legislative and agency requirements.

1.4 Client is informed of any potential difficulties related to the sale of listed business in its current state and is advised of appropriate options.

2Develop buyer profile.

2.1 Potential buyer profile is discussed with seller.

2.2 Profile of potential buyer is agreed with seller.

2.3 Buyer profile is compared to business buyer database.

3Prepare marketing material.

3.1 Marketing materials that reflect agreed property and agency marketing strategies are developed within agreed budget constraints and timeframes.

3.2 Promotional methods that best fit the listed business and potential market are selected and used to ensure maximum impact within specified markets.

3.3 Networks are used to assist in the implementation of promotional activities.

3.4 If appropriate, business technology is used to structure and present information on listings.

4Implement marketing options.

4.1 Marketing strategies are implemented and monitored against agreed budget.

4.2 Personnel and resources required to support, promote and market the listed business are identified and prepared to support the achievement of a successful outcome.

4.3 Client is informed of marketing strategy and is kept informed ofprogress according to legislative and agency requirements.

5Review and report on marketing activities.

5.1 Need for alternative marketing strategies and adjustments is assessed in consultation with appropriate personnel and agreement is reached with the client on any substantial change in direction.

5.2 Feedback is collated and provided to personnel and agencies involved in the promotion and marketing of the listed business.

5.3 Effectiveness of planning and marketing processes is assessed to identify possible improvements in future activities.

5.4 Marketing costs and time lines are analysed to evaluate and improve upon future marketing strategies.

5.5 Recommendations on future promotion and marketing initiatives are made based on verifiable evidence.

Qualifications and Skillsets

CPPDSM4069A appears in the following qualifications:

  • CPP40307 - Certificate IV in Property Services (Real Estate)
  • CPP40507 - Certificate IV in Property Services (Business Broking)
  • CPP50409 - Diploma of Property Services (Business Broking)