Market the agency

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver CPPDSM5032A, 'Market the agency'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Market the agency' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

1Undertake market research.

1.1 Market research methods are developed that provide a sound base for the creation of a property database and comparative analysis of property markets.

1.2 Research is undertaken that provides a sound base for operational marketing decisions to be made in line with ethical and legislative requirements.

2Develop marketing strategy.

2.1 Organisation's business plan, needs of the existing client base and the nature of further business opportunities are established that are appropriate to the scope of market opportunities available to the agency.

2.2 Relative strengths and weaknesses of competitors are assessed to identify opportunities for competitive advantage and for inclusion in marketing strategies.

2.3 Marketing strategies are formulated to position the agency in the property market and to minimise adverse effects of direct competition on the agency.

2.4 Marketing strategy is developed based on the needs of key stakeholders and to enable its implementation within agency services.

2.5 Marketing strategy is presented to all stakeholders ready for their consideration.

3Implement marketing strategy.

3.1 Agency logo and mission statement are developed to promote positive public recognition of the services provided.

3.2 Clients are clearly informed of value-added services that are provided by the agency.

3.3 Promotional materials are produced as a ready reference for agency staff.

3.4 Community networks are accessed to promote the agency's services.

3.5 Service fees are charged that are consistent with agency business objectives and are able to be consistently understood and applied by relevant staff.

4Review and adjust marketing activities.

4.1 Marketing activities and plan are reviewed against agreed benchmarks and targets.

4.2 Feedback on outcomes of marketing activities is sought using reliable methods and verifiable data according to agency practice.

4.3 Need for alternative marketing activities and adjustments to marketing plan are assessed in consultation with relevant people.

4.4 Effectiveness of planning and marketing processes is assessed to identify possible improvements in future activities.

4.5 Costs and time lines are analysed to evaluate and improve future marketing initiatives.

4.6 Conclusions are prepared from verifiable evidence and advice is provided on future marketing initiatives.

4.7 Stakeholder recommendations are presented to allow for implementation in revised marketing plans, whose effectiveness is regularly monitored.

4.8 Agreed agency services are regularly assessed and adjusted to reflect agreed marketing policies.

5Select and promote agency services.

5.1 Agency services are selected to maximise competitive advantage and profitability and address stated client requirements.

5.2 Achievable targets are set for each service that are in line with the business marketing plan and the size and nature of the agency.

5.3 Cost-benefit analysis is performed on services delivered, to enable the determination of the overall financial viability of individual services.

5.4 Service performance is reviewed periodically, allowing for adjustments to be made in line with changes in the marketplace.


Qualifications and Skillsets

CPPDSM5032A appears in the following qualifications:

  • CPP50307 - Diploma of Property Services (Agency Management)