Establish marketing and communication profiles in real estate

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver CPPREP4004, 'Establish marketing and communication profiles in real estate'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Establish marketing and communication profiles in real estate' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Interpret marketing and communication channels.

1.1

Identify and analyse the intent, purpose and relationship between marketing and communication channels.

1.2

Explain the role of marketing and communication in client and community engagement.

1.3

Identify and explain ethical practice considerations in marketing and communication.

1.4

Interpret the role of marketing and communication in client, customer and community engagement.

2

Develop a personal profile.

2.1

Examine general expectations of clients for a real estate service.

2.2

Record alignment between personal practice and client expectations.

2.3

Explain the importance of personal profile in attracting potential clients.

2.4

Create an ethical personal profile for marketing and communication purposes.

2.5

Record ways of resolving outstanding matters arising from client expectations.

3

Examine client engagement practices for marketing property

3.1

Examine general expectations of clients for property marketing.

3.2

Research and explain how a property is represented to appeal to a client.

3.3

Analyse and record the alignment between the property profile and marketing approach.

4

Examine marketing and communication channels for community engagement.

4.1

Identify and analyse community expectations for real estate marketing and communications.

4.2

Identify and analyse methods used by an agency to engage the community.

4.3

Analyse and explain the alignment between an agency marketing and communication approach and community expectations.

4.4

Identify the risks to the agency of poor marketing and communication practices and possible strategies to minimise the risks.

4.5

Identify and analyse community expectations for real estate marketing and communications.