Develop and execute advertising concepts

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver CUAGRD604, 'Develop and execute advertising concepts'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Develop and execute advertising concepts' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Interpret creative briefs

1.1 Analyse creative briefs to determine the key communication objectives

1.2 Evaluate the broader context for the type of advertising media required

1.3 Develop shared interpretations of advertising requirements with relevant people

1.4 Negotiate and confirm practical considerations, including schedule and budgetary requirements

2. Evaluate the context for advertising work

2.1 Consider currenttrends and thinking about advertising

2.2 Take account of relevant consumer behaviour and the influences on buying decisions

2.3 Identify and evaluate sustainability issues within advertising projects

2.4 Assess and respond to legal and ethical constraints

3. Generate and assess advertising ideas

3.1 Identify and source references to assist development of visual concepts for advertising

3.2 Explore different visual devices to communicate key messages

3.3 Collaborate with others to make the best use of their contribution to ideas

3.4 Reflect on technical, creative and budgetary implications when considering ideas

3.5 Refine and select approaches that best balance the overall needs of the brief

4. Develop designs for advertising

4.1 Develop designs from initial ideas ensuring that all production and design factors are taken into account

4.2 Combine conceptual and technical expertise to manipulate visual design components to communicate key messages

4.3 Use testing, creative collaboration and refinement throughout the design process

4.4 Consult with other experts on relevant legal, ethical and business requirements

5. Finalise advertising designs

5.1 Negotiate modifications and amend designs

5.2 Develop accurate and comprehensive documentation to support the production process

5.3 Present final designs and documentation to relevant personnel for confirmation

6. Evaluate effectiveness of advertisements

6.1 Evaluate completed designs in terms of successin meeting objectives

6.2 Assess the work against other creative, technical and business considerations

6.3 Analyse and evaluate feedback from client and colleagues

6.4 Reflect on own role in design process and note areas for future improvement

6.5 Develop strategies for further development of own skills