Manage the promotion of creative acts

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver CUAMKG501, 'Manage the promotion of creative acts'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Manage the promotion of creative acts' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Develop a promotional plan

1.1 Match style of artists and creative acts to potential target markets, in collaboration with relevant people

1.2 Analyse the promotional viability of artists, and identify risks and strengths

1.3 Identify a range of activities that could be used for promotions

1.4 Investigate the potential of media outlets for promoting artists and creative acts

1.5 Develop and document a plan and budget for promotion in discussion with relevant people

2. Promote creative acts

2.1 Design and develop promotional activities and materials that reflect artists’ image and meet target market needs

2.2 Use methods of testing and sampling to determine the response of target markets to promotional activities and materials

2.3 Distribute promotional material to raise the profile of artists

2.4 Create publicity opportunities and record them for future use

3. Develop promotional networks

3.1 Monitor industry sources of information for promotional opportunities

3.2 Cultivate and maintain strategic relationships with a broad range of industry contacts

3.3 Develop and implement techniques to deal effectively with the media

4. Review promotional plan

4.1 Assess the effectiveness of promotional plan

4.2 Analyse costs and timelines to evaluate benefits of promotional activities

4.3 Revise promotional plan as required in consultation with relevant people