Produce commercial photo images

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver CUAPHI505, 'Produce commercial photo images'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Produce commercial photo images' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Establish contract for shoot

1.1 Evaluate requirements of commercial photo imaging brief with client, including timelines

1.2 Research styles and conceptual and aesthetic approaches used in similar commercial photo imaging shoots

1.3 Clarify sample layouts and other visual references with relevant personnel

1.4 Prepare job, usage estimates and creative fee for meeting brief

1.5 Discuss and confirm with client shoot responsibilities and resource requirements

1.6 Prepare terms, conditions, budget and quotation for shoot, and check against initial estimate

1.7 Make agreement and complete contract with client or commissioning agent, where applicable

2. Prepare for shoot

2.1 Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements

2.2 Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements

2.3 Evaluate shoot requirements and make test shots to refine technical and conceptual approach

2.4 Develop shoot management timelines, brief relevant personnel and prepare equipment

2.5 Liaise with necessary people to arrange access to locations, models and other subjects

3. Shoot and produce images

3.1 Capture in-production images to meet style, content and specifications agreed in brief

3.2 Seek approval from client or commissioning agent for any changes during shoot that may lead to cost variances

3.3 Collaborate with production team, generate proof images and seek feedback from client and art director on shoot progress and image selection

3.4 Optimise images and output creative product to agreed client specifications using industry standards

3.5 Prepare work for electronic or physical dispatch and presentation or publication according to brief

3.6 Prepare invoice or account and deliver with completed images or creative product to client

4. Wrap up and review shoot

4.1 Check and reinstate equipment, shoot site and props to original condition

4.2 Review client feedback and evaluate personal performance in shoot context

4.3 Catalogue and archive photo images according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of commercial photo imaging services for self-promotion purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot