Undertake marketing activities

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver CUEMAR03C, 'Undertake marketing activities'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Undertake marketing activities' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

1. Plan and organise marketing and promotional activities

1.1. Plan and schedule activities in accordance with the marketing plan or other organisational systems

1.2. Identify, analyse and incorporate relevant market information into short-term planning

1.3. Develop and implement detailed action plans for promotional activities at the appropriate time to address all operational details

2. Undertake a general public relations role

2.1. Establish and conduct relationships with industry and media colleagues in a manner that enhances the positive image of the organisation

2.2. Use networks to assist in the implementation of promotional activities

2.3. Develop promotional resources in appropriate formats where required, ensuring accessibility for customer colleagues with special needs

3. Review and report on promotional activities

3.1. Prepare reports in accordance with the organisation's marketing policy and required timeframes

3.2. Present market intelligence in a manner which provides clear and concise information to those responsible for sales and marketing planning

3.3. Make informal reports to relevant colleagues to maximise opportunity to meet team targets

3.4. Review all activities in accordance with agreed evaluation methods, and incorporate results into future planning

3.5. Agree to evaluation processes through consultation and negotiation


Qualifications and Skillsets

CUEMAR03C appears in the following qualifications:

  • CUE40403 - Certificate IV in Venues and Events (Customer Service)
  • CUE50403 - Diploma of Venues and Events
  • CUE60403 - Advanced Diploma of Venues and Events