Apply principles of visual design and communication to the development of a multimedia product

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver CUFMEM07A, 'Apply principles of visual design and communication to the development of a multimedia product'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Apply principles of visual design and communication to the development of a multimedia product' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria

Elements and Performance Criteria


Performance Criteria


Receive and interpret the brief


Liaise with the relevant personnel to interpret and identify the objective and outcomes of the multimedia product, considering the application of visual design and communication techniques to ensure the creative, technical and production requirements can be met


Identify all relevant factors which may determine and affect visual design and communication concepts and application through the breakdown and interpretation of the brief and liaison with relevant personnel


Clarify target user/audience to determine the format and delivery platform of the multimedia product through discussion with relevant personnel


Generate and assess ideas


Generate a range of visual design and communication ideas which are technically feasible, respond to the brief and provide creative solutions to all design issues


Discuss visual design and communication ideas and collaborate, as required, with relevant personnel to ensure contribution of a range of ideas and creative solutions to the initial concept


Continuously reflect on and assess the creative ideas and solutions for implications on budget, timeline, technical feasibility and suitability to meet the brief


Conduct research


Research and compare techniques and tools for visual design and communication available for use in the creation of a multimedia product, exploring the characteristics and differences of digital imaging and traditional imaging


Research and compare the range of delivery platforms available for multimedia products


Explore the range of typographical and visual elements that are appropriate in the development of a multimedia product


Identify the relationship between the visual components and the hardware required


Organise research media and findings for use by all relevant personnel throughout the design development process, updating as required


Evaluate the initial discussions and design brief against the findings and discuss with relevant personnel


Select media/materials for use in visual design and communication


Identify the range of visual design and communication techniques available and present to the relevant personnel for the consideration of their ability to meet the creative, technical and production brief


Select the appropriate visual design and communication techniques which fulfil the creative, technical, and production requirements of the brief


Gather relevant materials and media, ensuring their compatibility to the creative and technical specifications of the multimedia product


Consult relevant personnel to ensure that all required media is identified and sourced and ensuring that selection is based on the understanding of the user characteristics and capabilities


Apply visual design and communication techniques


Using selected design techniques to develop for the structure of the product, ensuring that all elements are fully documented for future use


Consider the relevant multimedia elements required to achieve the desired outcome


Discuss technical parameters and planning with relevant personnel to achieve the most appropriate format


Determine the range of appropriate design parameters and employ these to fulfil the brief, ensuring the creative, technical and production resources are adequate to achieve the final outcome


Evaluate visual and communication design techniques


Review the visual design and communication techniques to assess creative solutions to design brief, appropriateness to the user/audience and technical feasibility


Discuss and confirm additional requirements or modifications to the overall design and undertake any necessary amendments

Qualifications and Skillsets

CUFMEM07A appears in the following qualifications:

  • CPP40211 - Certificate IV in Spatial Information Services
  • ICA40305 - Certificate IV in Information Technology (Websites)
  • ICA40605 - Certificate IV in Information Technology (Testing)
  • ICA50905 - Diploma of Information Technology (Multimedia)
  • ICA40805 - Certificate IV in Information Technology (Multimedia)
  • CUV40303 - Certificate IV in Design
  • CUV40203 - Certificate IV in Aboriginal or Torres Strait Islander Cultural Arts
  • CUV40103 - Certificate IV in Visual Arts and Contemporary Craft

And the skillsets: