Develop and implement media plans

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver DEFPA005, 'Develop and implement media plans'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Develop and implement media plans' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Define media requirements

1.1 Target audience is identified from the brief.

1.2 Environment is analysed to determine the reach and frequency requirements of media selected.

1.3 Creative requirements of the message are analysed and media implications determined.

1.4 Media budget is confirmed and legal and voluntary constraints identified.

2. Select media vehicles

2.1 Relative merits of identified media vehicle alternatives are assessed taking past media performances into account.

2.2 New or alternative media vehicles are evaluated and tested against proven vehicles.

2.3 Media vehicles that target the required audience and meet budget media requirements are selected.

2.4 Media vehicles that meet the creative, reach and frequency requirements of the message to be achieved within the budget are selected.

2.5 Selected media vehicles are assessed to meet legal and ethical requirements.

3. Determine the media schedule

3.1 Duration and timing of the media schedule meets the requirements of the brief.

3.2 Distribution of messages over the duration of the schedule is determined in line with requirements of the brief.

3.3 Media schedule is created to the satisfaction of the event coordinator.

3.4 Alternative media schedules are developed within budget for the event coordinator.

3.5 Testing schedule for the media plan is developed and media plan continually modified in accordance with results obtained.

4. Produce a media plan

4.1 Media plan which defines the media requirements of the brief is created and evidence to support each requirement provided.

4.2 Recommended media and vehicle/s and the rationale for their selection in the media plan are specified.

4.3 Media plan contains a budget allocation per medium per advertising period.

4.4 Anticipated impact of the advertising and measures to assess its effectiveness in the media plan are identified.

5. Implement a media plan

5.1 Resources are allocated and plans approved.

5.2 Personnel to be involved are briefed and coordinated as required.

5.3 Events and activities are coordinated in accordance with media plan.

5.4 Contingencies are handled in accordance with organisational risk management arrangements identified in the planning for events/activities.

6. Evaluate a media plan

6.1 Coordination of media events and activities with in plan are evaluated and lessons learnt are reviewed and/or analysed to improve future planning.

6.2 Events and activities are evaluated in terms of their effectiveness and achieving desired outcomes.

6.3 Implementation is assessed in terms of achieving individual objectives and meeting criteria fro each event/activity.