Formats and tools
- Unit Description
- Reconstruct the unit from the xml and display it as an HTML page.
- Assessment Tool
- an assessor resource that builds a framework for writing an assessment tool
- Assessment Template
- generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
- Assessment Matrix
- a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
- Wiki Markup
- mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
- Evidence Guide
- create an evidence guide for workplace assessment and RPL applicants
- Competency Mapping Template
- Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
- Observation Checklist
- create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)
- Self Assessment Survey
- A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
- Moodle Outcomes
- Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
- Registered Training Organisations
- Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver ICAWEB413A, 'Optimise search engines'.
- Google Links
- links to google searches, with filtering in place to maximise the usefulness of the returned results
- Books
- Reference books for 'Optimise search engines' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)
Elements and Performance Criteria
1. Analyse internet-marketing requirements | 1.1 Determine main business of the website and keywords currently used on each page 1.2 Create keyword suggestion list for the website using online tools 1.3 Analyse best keywords for macro and sub keywords 1.4 Create recommendations for improved optimisation for image search optimisation (ISO), keyword density on web pages, keywords used in headings and heading levels and meta-elements and page tiles 1.5 Analyse pages and recommend sections for content 1.6 Analyse current website position in organic listings 1.7 Analyse current success of online advertising 1.8 Analyse current traffic analysis reports using online tools and web-hosting statistics 1.9 Analyse current success of social network marketing content |
2. Prepare an internet marketing strategy report | 2.1 Use detail from analysis to prepare a recommendation report for the client, covering the differences between search engine optimisation, search engine marketing and social network marketing 2.2 Make recommendations about search engines and social network media to target, based on volume of users 2.3 Make recommendations on a timeframe for expecting improved search engine results 2.4 Explain search terms 2.5 Make recommendations for the implementation of search engine optimisation and search engine marketing, including a summary of recommendations on methods to improve search engine rankings, both organic and pay per click (PPC) |
3. Implement SEO strategy | 3.1 Implement macro and sub keywords on pages 3.2 Implement keywords 3.3 Implement sections for content and back links from quality websites 3.4 Create online profiles for updating search engine data 3.5 Introduce website to major search engines |
4. Review SEO | 4.1 Determine current website position in organic listings 4.2 Review current success of online advertising with regard to website position 4.3 Evaluate current traffic analysis reports and compare to previous results |
5. Prepare a client SEO result report | 5.1 Analyse website statistics for site reports and listings 5.2 Compare current statistics with previous site reports and listings 5.3 Summarise findings and make further recommendations |