Develop a basic design concept

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver ICPPP211C, 'Develop a basic design concept'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Develop a basic design concept' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Assess brief requirements

1.1. The printing requirements of the layout brief are determined to align pre-press processes with printing feasibility

1.2. The brief is broken down into stages of production in order to determine a plan of procedure

1.3. A plan of action is determined to meet the time requirements of each stage so that deadlines are identified and adhered to

1.4. Correct design and typographic terms are used to facilitate communication according to industry standards

2. Assemble layout

2.1. Client copy and images are assembled to conform to the brief requirements

2.2. Library files are accessed for relevant data to conform to the brief requirements

2.3. Appropriate equipment and materials to complete the layout are assembled to enable the brief to be undertaken efficiently

2.4. The design area is cleaned and prepared ready for use

3. Render a simple graphic design

3.1. The client requirements are checked to ensure a design concept matches the brief

3.2. Preliminary graphic design ideas are constructed according to the brief

3.3. A simple graphic design concept is rendered electronically to conform to the client brief

3.4. The rendered graphic design is checked for conformance with the requirements of the brief

4. Produce finished artwork

4.1. A layout grid is created to meet the specifications of the client brief

4.2. Type is selected for readability style and fitted into the grid space allocated to conform to brief requirements

4.3. Photographs and illustrations are selected, scaled and cropped appropriately to fit the grid space allocated

4.4. Overlays/colour roughs are created to conform to brief specifications

4.5. The components of the layout are positioned accurately using keylines to conform to the grid framework

5. Check for suitability

5.1. The layout is checked to eliminate omissions and errors

5.2. The layout design is checked against the requirements of the brief to conform to the critical requirements of the proposed medium

5.3. The layout is rendered ready to present to the client

6. Tidy materials and store data

6.1. Equipment and materials are returned to storage according to enterprise procedures

6.2. Design data and materials are saved and/or filed ready for future retrieval according to enterprise procedures

6.3. The design area is cleaned according to enterprise procedures ready for re-use

Qualifications and Skillsets

ICPPP211C appears in the following qualifications:

  • ICP30210 - Certificate III in Printing and Graphic Arts (Graphic Pre-press)
  • ICP30310 - Certificate III in Printing and Graphic Arts (Multimedia)
  • ICP20110 - Certificate II in Printing and Graphic Arts (General)
  • ICP30610 - Certificate III in Printing and Graphic Arts (Screen Printing)
  • ICP20510 - Certificate II in Printing and Graphic Arts (Screen Printing)
  • ICP20310 - Certificate II in Printing and Graphic Arts (Digital Printing)
  • ICP30110 - Certificate III in Printing and Graphic Arts (Graphic Design Production)
  • ICP20210 - Certificate II in Printing and Graphic Arts (Desktop Publishing)
  • ICP40210 - Certificate IV in Printing and Graphic Arts (Multimedia)
  • ICP30410 - Certificate III in Printing and Graphic Arts (Digital Printing)
  • ICP30510 - Certificate III in Printing and Graphic Arts (Printing)