Develop a detailed design concept

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver ICPPP311C, 'Develop a detailed design concept'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Develop a detailed design concept' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Determine brief specifications

1.1. Communicate with the client to confirm the requirements of the brief as required

1.2. Job details are accurately documented according to enterprise policies and procedures

2. Render a graphic design

2.1. The client's requirements are translated into a design concept that accords with the brief

2.2. Different graphic design ideas/concepts are detailed and the potential of each is assessed according to the brief

2.3. A unique graphic design concept is rendered electronically or manually to conform to the brief

2.4. The rendered graphic design is assessed for printing feasibility according to the requirements of the brief

2.5. A visual is produced showing position and fit of design elements to document the design layout

3. Produce a dummy

3.1. A range of visual interpretations of the brief are made to present options to the client

3.2. Text and images are graphically presented to conform to the grid layout

3.3. Basic imposition is calculated to suit printing and binding processes

3.4. A dummy is produced for marking-up copy and to obtain client feedback about the suitability of design

4. Produce complex finished artwork

4.1. A design concept is structured step by step to conform to the brief and to fit a grid format

4.2. Appropriate type styles are selected to conform to the client brief and the printing substrate

4.3. Line reproduction quality is assessed to effect the standard of print reproduction required by the client brief

4.4. Images are selected to conform to the client brief and the end use

4.5. Colours are selected and combined effectively using overlays to conform to the client brief and the end use

Qualifications and Skillsets

ICPPP311C appears in the following qualifications:

  • ICP30310 - Certificate III in Printing and Graphic Arts (Multimedia)
  • ICP30610 - Certificate III in Printing and Graphic Arts (Screen Printing)
  • ICP30110 - Certificate III in Printing and Graphic Arts (Graphic Design Production)
  • ICP40110 - Certificate IV in Printing and Graphic Arts (Graphic Pre-press)
  • ICP40310 - Certificate IV in Printing and Graphic Arts (Printing)