Develop a marketing strategy

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver LGAGOVA502B, 'Develop a marketing strategy'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Develop a marketing strategy' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1 Scope marketing options and opportunities

1.1 Council objectives and departmental business plans are clarified to establish the focus of the marketing effort.

1.2 Alternative marketing options and opportunities are researched.

1.3 Key stakeholders are consulted where appropriate.

1.4 Marketing options are identified and analysed in terms of their viability and likely contribution to council objectives.

1.5 An assessment of external factors, costs, benefits, risks and opportunities is used to determine the scope of each option.

1.6 Options are analysed in terms of their likely fit with council goals and objectives.

2 Prepare a marketing strategy

2.1 Marketing strategies are determined in consultation with key stakeholders and are compatible with the direction, purpose and values of council.

2.2 Target markets are profiled and readily identifiable.

2.3 Marketing strategy is endorsed in line with council requirements.

2.4 Planned marketing activities are developed and scheduled within appropriate time frames.

2.5 Measurable performance targets are set and agreed with relevant parties in advance of any marketing activity.

3 Monitor and review implementation of marketing plan

3.1 Valid and reliable data on marketing performance is collected in line with performance targets.

3.2 Objective assessment of the marketing plan and its implementation is made by a comparison of data against defined expectations.

3.3 Information on marketing performance is made available for planning so that future developments incorporate required changes and improvements.

Qualifications and Skillsets

LGAGOVA502B appears in the following qualifications:

  • LGA50104 - Diploma of Local Government Administration