Develop marketing plans for fashion products

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver LMTFD5004B, 'Develop marketing plans for fashion products'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Develop marketing plans for fashion products' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

1 Identify key elements of fashion design

1.1 Features and benefits of fashion design are identified.

1.2 Target market is researched and needs and expectations in relation to fashion design are identified.

1.3 Price point of design is identified.

1.4 Marketing budget for fashion product is identified.

1.5 Other relevant details that may affect marketing activities are identified.

2 Establish marketing objectives

2.1 Client position and range of fashion products in marketplace are identified.

2.2 Marketing objectives and sales targets are established with client.

2.3 Product pricing strategy and position in market are established.

2.4 Packaging and distribution requirements of fashion design are established.

3 Research and determine marketing options

3.1 Appropriate media are identified to reach target market.

3.2 Uses of media are determined and appropriate strategies selected.

3.3 Marketing event options are explored and assessed for effectiveness in marketing fashion design.

3.4 Promotional activities are selected for relevance to fashion design.

3.5 Timing of marketing activities is explored.

3.6 Costings of marketing options are determined.

4 Develop and present marketing plan

4.1 Marketing cycle of fashion product is identified.

4.2 Marketing plan is developed which details marketing activities.

4.3 Marketing plan is assessed for it effectiveness in meeting marketing objectives, timing and budget requirements.

4.4 Marketing plan is presented and discussed with client.

4.5 Client response is received and integrated into further marketing proposals.

5 Document marketing plan

5.1 Marketing plan is documented according to industry practices.

5.2 Reports on marketing opportunities and strategies are documented and presented to relevant persons in the workplace.


Qualifications and Skillsets

LMTFD5004B appears in the following qualifications:

  • LMT50307 - Diploma of Applied Fashion Design and Technology
  • LMT50607 - Diploma of Fashion and Textiles Merchandising
  • LMT60307 - Advanced Diploma of Applied Fashion Design and Technology
  • LMT60507 - Advanced Diploma of Fashion and Textiles Merchandising