Develop marketing plans for fashion products

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver MSTFD5004, 'Develop marketing plans for fashion products'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Develop marketing plans for fashion products' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Determine job requirements

1.1

Follow standard operating procedures (SOPs)

1.2

Comply with work health and safety (WHS) requirements at all times

1.3

Use appropriate personal protective equipment (PPE) in accordance with SOPs

1.4

Identify job requirements from specifications, drawings, job sheets or work instructions

2

Prepare to develop marketing plans

2.1

Identify key features and benefits of the selected fashion design

2.2

Research target market and identify fashion design needs and expectations

2.3

Identify price point and marketing budget

2.4

Identify any other relevant details that may affect marketing activities

2.5

Establish marketing objectives with client

3

Research and determine marketing options

3.1

Determine appropriate media to reach target market and select appropriate strategies

3.2

Explore marketing event options and promotional activities, and assess their effectiveness in marketing the selected fashion design.

3.3

Explore timing of marketing activities and determine costings for marketing options

4

Develop and finalise marketing plan

4.1

Identify the fashion product marketing cycle and develop marketing plan which details marketing activities

4.2

Assess marketing plan to determine if it will be effective in meeting marketing objectives, timing and budget requirements

4.3

Present marketing plan to client and integrate client response into further marketing proposals

4.4

Document marketing plan according to industry practices


Qualifications and Skillsets

MSTFD5004 appears in the following qualifications:

  • MST50116 - Diploma of Applied Fashion Design and Merchandising
  • MST60116 - Advanced Diploma of Applied Fashion Design and Merchandising