Develop and implement a sales or marketing strategy for fashion or textile items

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver MSTGN6001, 'Develop and implement a sales or marketing strategy for fashion or textile items'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Develop and implement a sales or marketing strategy for fashion or textile items' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Prepare to develop a sales or marketing strategy

1.1

Define and analyse business goals and objectives to assist in formulating a sales and marketing strategy

1.2

Research market trends and analyse issues related to workplace

1.3

Analyse production and marketing practices, and workplace procedures, and their effects on workplace

1.4

Determine strategic direction in line with aims of business, customer requirements, market position, sales objectives, opportunities and resources available

1.5

Identify and prioritise sales and marketing strategies in order to optimise sales and profit

2

Develop a sales or marketing strategy

2.1

Use business resources and appropriate personnel to optimise research and scope potential components of a sales or marketing strategy

2.2

Determine components of the strategy and a time frame to optimise its effectiveness

2.3

Liaise with relevant personnel and seek external specialist advice, where applicable

2.4

Develop strategy which reflects overall business directions, characteristics of the market, long and short-term objectives and budget

3

Implement and monitor sales or marketing strategy

3.1

Coordinate relevant personnel to implement sales and marketing strategy

3.2

Establish monitoring procedures to assess effect of strategy on business outcomes within identified timeframes

3.3

Measure and monitor financial and other relevant data against objectives to identify if progress is made towards achieving target

3.4

Monitor implementation of strategy to establish overall performance

4

Review and report on sales or marketing strategy

4.1

Maintain records of sales or marketing strategy activities and prepare reports

4.2

Conduct review of sales and marketing strategy outcomes and assess results

4.3

Develop proposals to modify sales or marketing strategy, as necessary, to reflect dynamics of market place

4.4

Prepare report on sales or marketing strategy outcomes and recommendations for presentation to management meetings


Qualifications and Skillsets

MSTGN6001 appears in the following qualifications:

  • MST60116 - Advanced Diploma of Applied Fashion Design and Merchandising
  • MST60216 - Advanced Diploma of Textile Design and Development