Manage corporate media requirements in a crisis

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver PMAOMIR523B, 'Manage corporate media requirements in a crisis'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Manage corporate media requirements in a crisis' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Assess scene and organisation requirements.

1.1. Clearly define restricted and/or special access areas to media personnel to safeguard the operation and prevent contamination of evidence

1.2. Control media access to personnel/volunteers/victims/casualties

1.3. Assess operational responsibilities and provision of information to media.

2. Develop media strategy.

2.1. Use media plan to form the media strategy

2.2. Allocate media briefing area with required resources where possible

2.3. Gain approval for information releases where appropriate

2.4. Make arrangements to meet media requirements according to incident characteristics and current developments

2.5. Gain media co-operation in order to coordinate information flow and to provide information to the public on matters of safety and public interest.

3. Brief media.

3.1. Select and brief organisational media representative according to availability, knowledge of incident, media presence and role played in the incident

3.2. Change media strategy at any time to suit operational demands and level of incident

3.3. Schedule information briefing sessions and tours at appropriate times in line with operational responsibilities and media requirements

3.4. Provide media personnel and VIP with personal protective clothing or equipment where appropriate.

4. Provide information to media.

4.1. Follow organisational protocols when liaising with the media

4.2. Provide organisational media representative with current developments of incident where appropriate

4.3. Schedule interview and photo opportunities and conduct to provide information where appropriate

4.4. Consult with other organisations at the incident to ensure a consistent presentation of information to the media

4.5. Maintain accurate records of media enquiries and interviews

4.6. Maintain a two-way communication process between organisation and media.

5. Promote the organisation via the media.

5.1. Promote work and achievements of organisation, volunteer and other organisation personnel at incident throughout the incident to assist in maintaining morale and public profile

5.2. Ensure own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident.

6. Control hazards associated with media coverage.

6.1. Identify hazards in work environment

6.2. Assess the risks arising from those hazards

6.3. Implement measures to control those risks in line with procedures and duty of care.

7. Respond to problems.

7.1. Identify possible problems in equipment or process

7.2. Determine problems needing action

7.3. Determine possible fault causes

7.4. Rectify problem using appropriate solution within area of responsibility

7.5. Follow through items initiated until final resolution has occurred

7.6. Report problems outside area of responsibility to designated person.

Qualifications and Skillsets

PMAOMIR523B appears in the following qualifications:

  • PMA50108 - Diploma of Process Plant Technology
  • PMA60108 - Advanced Diploma of Process Plant Technology

And the skillsets: