Manage public affairs

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver PSPGEN083, 'Manage public affairs'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Manage public affairs' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the range of conditions section.

1. Contribute to public affairs scope and direction

1.1 Conduct an environmental scan to identify public affairs issues and needs for the organisation.

1.2 Identify target audiences for public affairs action.

1.3 Develop public affairs objectives and programs in line with the organisation’s business and strategic plans.

1.4 Develop criteria and measures for assessing objectives.

1.5 Identify resourcing requirements and negotiate the scope of public affairs activities in accordance with organisational priorities and resource constraints.

2. Plan and manage public affairs program

2.1 Develop operational plan for public affairs to integrate strategies and coordinate communications and activities.

2.2 Develop schedules for communications and activities that are flexible enough to provide for contingencies and emerging issues.

2.3 Define responsibilities and accountabilities, and identify reporting requirements and benchmarks for monitoring the program.

2.4 Implement and monitor public affairs program to ensure progress or make changes to achieve the program objectives.

2.5 Evaluate results in terms of media coverage, penetration and desired audience response, identify reasons for variations and make changes to improve results.

3. Develop crisis management communication strategies

3.1 Assess organisational activities and operations to identify potential crisis factors and evaluate risk management strategies.

3.2 Explore and determine the composition of a crisis communication team in terms of required specialist knowledge and guidance.

3.3 Identify training needs for potential spokespersons and organise media training.

3.4 Identify individuals and groups who must be contacted in crisis situations, establish lines of communication and confirm their roles and responsibilities.

3.5 Develop crisis management action plan and submit for approval.

4. Handle highprofile events

4.1 Undertake public affairs strategic planning for high-profile events.

4.2 Involve outside groups, partners, the media and business in sponsoring/supporting special events as required.

4.3 Apply and explain protocol standards to others as required to ensure a positive organisational outcome from high-profile events.

4.4 Oversee and support the involvement of managers, staff and government representatives in high-profile events.

4.5 Prepare speeches and statements for management and other officials for special events or in times of crisis.