Manage media relationships

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver PSPGEN085, 'Manage media relationships'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Manage media relationships' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the range of conditions section.

1. Liaise with media personnel

1.1 Obtain information on local, regional and national media contacts and keep up to date.

1.2 Confirm processes and procedures for dealing with the media, and establish requirements for format, presentation and deadlines for information.

1.3 Establish communication processes to develop mutual trust and cooperation, and to foster awareness of public affairs events and activities.

1.4 Provide information that is reliable and represents the current position of the organisation or situation to the media.

1.5 Handle situations where serious errors or misquoting occurs.

2. Negotiate media coverage

2.1 Assess the potential level of interest in particular events, and make activities and communications, and media selections to maximise coverage and achieve public affairs objectives.

2.2 Identify the form of information and preferred message positions to maximise media coverage.

2.3 Give notice to the media of the timing of events and activities, and provide contact information to enable confirmation of details.

2.4 Negotiate media coverage.

3. Monitor media coverage

3.1 Assess options for monitoring media coverage and select based on organisational requirements and value for money.

3.2 Develop and implement procedures for monitoring media performance, and recommend actions that address variations from expected performance.

3.3 Evaluate media coverage in terms of effectiveness in achieving message placement objectives, anticipated impact and public affairs objectives.

4. Prepare spokespersons for media interaction

4.1 Brief spokespersons on the characteristics, communication techniques and potential impact of media interviews for newspapers, radio and television.

4.2 Brief spokespersons on interview approaches and the techniques of specific interviewers.

4.3 Establish objectives with spokespersons for interview outcomes in planned situations in order to communicate specific information.

4.4 Provide responses and techniques for achieving positive communication outcomes in unplanned media interactions.

4.5 Prepare spokespersons for crisis situations in accordance with crisis communication plans and responsibilities.