Manage public affairs

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver PSPPA601A, 'Manage public affairs'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Manage public affairs' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

1. Contribute to public affairs scope and direction

1.1 An environmental scan is conducted to identify public affairs issues and needs for the organisation.

1.2 Target audiences for public affairs action are identified in accordance with organisational requirements.

1.3 Public affairs objectives and programs are developed in line with the organisation's business and strategic plans.

1.4 Criteria and measures are developed for assessing objectives.

1.5 Resourcing requirements are identified and the scope of public affairs activities is negotiated in accordance with organisational priorities and resource constraints.

2. Plan and manage public affairs program

2.1 An operational plan is developed for public affairs to integrate strategies and coordinate communications and activities.

2.2 Schedules are developed for communications and activities that are flexible enough to provide for contingencies and emerging issues.

2.3 Responsibilities and accountabilities are defined, and reporting requirements and benchmarks are identified for monitoring the program.

2.4 Public affairs program is implemented and monitored to ensure progress or to make changes to achieve the program objectives.

2.5 Results are evaluated in terms of media coverage, penetration and desired audience response, reasons for variations are identified and changes are made to improve results.

3. Develop crisis management communication strategies

3.1 Organisational activities and operations are assessed to identify potential crisis factors and evaluate risk management strategies.

3.2 The composition of a crisis communication team is explored and determined in terms of required specialist knowledge and guidance.

3.3 Training needs for potential spokespersons are identified and media training is organised in accordance with organisational policy and procedures.

3.4 Individuals and groups who must be contacted in crisis situations are identified, lines of communication are established and their involvement/role/responsibilities confirmed.

3.5 Crisis management action plan is developed and submitted for approval to document crisis management communication strategies and protocols, including post-crisis communication.

4. Handle high-profile events

4.1 Public affairs strategic planning is undertaken for high-profile events in accordance with organisational requirements.

4.2 Outside groups, partners, the media and business are involved in sponsoring/supporting special events as required.

4.3 Protocol standards are applied and explained to others as required to ensure a positive organisational outcome from high-profile events.

4.4 The involvement of managers, staff and government representatives in high-profile events is overseen and supported in accordance with organisational policy and procedures.

4.5 Speeches and statements for management and other officials are prepared for special events or in times of crisis.


Qualifications and Skillsets

PSPPA601A appears in the following qualifications:

  • PUA60806 - Advanced Diploma of Public Safety (Defence Public Affairs)
  • PSP60104 - Advanced Diploma of Government
  • PSP61312 - Advanced Diploma of Government (Road Transport Compliance
  • DEF52712 - Diploma of Defence Public Affairs
  • DEF60812 - Advanced Diploma of Defence Public Affairs
  • PUA52412 - Diploma of Public Safety (Biosecurity Response Management)
  • PSP60112 - Advanced Diploma of Government
  • DEF60912 - Defence Public Affairs