Formats and tools
- Unit Description
- Reconstruct the unit from the xml and display it as an HTML page.
- Assessment Tool
- an assessor resource that builds a framework for writing an assessment tool
- Assessment Template
- generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
- Assessment Matrix
- a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
- Wiki Markup
- mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
- Evidence Guide
- create an evidence guide for workplace assessment and RPL applicants
- Competency Mapping Template
- Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
- Observation Checklist
- create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)
- Self Assessment Survey
- A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
- Moodle Outcomes
- Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
- Registered Training Organisations
- Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver PUAPRS205, 'Manage marketing requirements'.
- Google Links
- links to google searches, with filtering in place to maximise the usefulness of the returned results
- Books
- Reference books for 'Manage marketing requirements' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)
Elements and Performance Criteria
ELEMENTS | PERFORMANCE CRITERIA | ||
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. | ||
1 | Evaluate markets and organisational capacity | 1.1 | Markets for existing or new services and products are identified, researched and analysed for possible entry and/or development |
1.2 | An audit of existing service capacities is undertaken to identify scope for increased service provision | ||
1.3 | Preferred business profile is identified from business plans and other organisational documentation | ||
1.4 | Economic, community, environmental and political trends are assessed for relevance against organisational profile | ||
2 | Develop marketing strategies and plans | 2.1 | Alternative marketing strategies for the organisation are identified and compared with existing strategies |
2.2 | Services and markets for the organisation are clearly identified, in accordance with organisational procedures | ||
2.3 | Marketing strategies incorporate suitable advice from marketing professionals, as required | ||
2.4 | Marketing service organisations are identified, and their services are accessed, as required | ||
2.5 | Cost effective marketing plans and pricing strategies are developed, in accordance with organisational procedures | ||
2.6 | Proposed service and/or product marketing plan is tested to verify demand, strategies, cost and ability to deliver, in accordance with organisational procedures and guidelines | ||
3 | Implement marketing strategies | 3.1 | Suitable advertising and other promotional strategies are evaluated for cost effectiveness |
3.2 | Plans, schedules and targets are set for the introduction of new or improved strategies | ||
3.3 | Organisational marketing strategy and the roles and responsibilities within it are communicated to relevant personnel | ||
3.4 | Plans are developed to take into account the nature of the target client's business and seasonal cycles | ||
3.5 | Measures are taken to educate clients in value added services provided by the organisation | ||
3.6 | Implementation of marketing strategy is directed towards achieving planned outcomes | ||
4 | Monitor marketing strategy | 4.1 | Evaluation criteria to assess effectiveness of marketing is established, in accordance with organisational procedures |
4.2 | Records of performance against evaluation criteria are kept | ||
4.3 | Marketing strategy is adjusted in response to monitoring of performance | ||