Promote a personal services business

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver SIBXPSM503A, 'Promote a personal services business'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Promote a personal services business' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria


Performance Criteria

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.

1 Develop marketing strategies.

1.1 Analyse the business and its key services and products to determine the focus of marketing activities that support business objectives.

1.2 Evaluate the customer demographic and target market for the business as a basis for marketing strategies.

1.3 Determine marketing objectives and strategies in consultation with relevant people and according to the business plan.

2 Determine a marketing mix for the business.

2.1 Balance volumes and pricing of service and product mix to optimise turnover and profit.

2.2 Evaluate costs and benefits of providing different services and product ranges and consider the results in determining the marketing mix of the business.

2.3 Determine the marketing mix according to market and business needs, legislation, codes and national standards relevant to the workplace.

3 Implement marketing strategies.

3.1 Brief persons involved in the marketing effort on their roles and responsibilities to ensure the success of marketing strategies.

3.2 Plan and implement promotional activities according to marketing objectives and budgetary requirements.

4 Monitor and improve marketing performance.

4.1 Regularly monitor marketing activities and evaluate business performance against targets.

4.2 Analyse performance gaps and take corrective action or set new targets.

4.3 Encourage relevant people to propose ways to improve marketing performance.

4.4 Seek customer reaction to all aspects of the marketing mix, and analyse to improve targeting and outcomes.

4.5 Conduct ongoing research of customer requirements to identify opportunities for change and improvement.

4.6 Monitor changes in market opportunities and investigate new business opportunities that assist business development.

Qualifications and Skillsets

SIBXPSM503A appears in the following qualifications:

  • SIB50210 - Diploma of Salon Management