Implement marketing and promotional activities

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver SIFMPR001A, 'Implement marketing and promotional activities'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Implement marketing and promotional activities' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria




Implement marketing strategy and plans.


Identify organisation's marketing strategy and marketing plan.


Communicate organisation's overall marketing strategy and specific marketing plans to team members.


Train staff to implement marketing strategy and marketing plans according to workplace policies and procedures.


Assist in production and distribution of relevant marketing materials as required.


Monitor marketing plans against organisation's marketing strategy and assess outcomes.


Prepare and distribute reports of marketing outcomes to appropriate staff.


Provide suggestions to improve marketing activities or results.


Coordinate promotional displays.


Identify products and services to be promoted according to workplace marketing strategy and plans.


Plan construction of displays according to workplace display standards and relevantlegislation.


Inform staff of workplace display standards and requirements.


Inform staff of pricing and ticketing requirements according to workplace policies and procedures.


Supervise construction of displays according to workplace policies and procedures.


Check pricing and ticketing is completed according to workplace policies and procedures, and relevant legislation.


Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action according to workplace policies and procedures.


Assess and evaluate display presentation standards according to workplace policies and procedures.

Qualifications and Skillsets

SIFMPR001A appears in the following qualifications:

  • SIF30308 - Certificate III in Funeral Operations
  • SIF30108 - Certificate III in Cemetery and Crematorium Operations