Develop a marketing strategy

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver SIRXMKT005, 'Develop a marketing strategy'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Develop a marketing strategy' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse internal environment.

1.1.Review existing organisational marketing strategy and current organisational direction and objectives.

1.2.Identify and analyse information on current and past marketing strategies and their outcomes.

1.3.Consult with stakeholders on current and future marketing direction of the organisation and seek their input.

2. Analyse the external environment.

2.1.Research current marketing trends and determine trends relevant to organisational objectives and strategic marketing direction.

2.2.Identify and analyse information on expected market growth or decline, and associated risk factors.

2.3.Identify and analyse legal, ethical and sustainability requirements and potential business impacts.

3. Develop marketing strategy and plan.

3.1.Identify and analyse marketing opportunities based on internal and external analysis.

3.2.Develop marketing strategies that are consistent with direction and objectives of the organisation.

3.3.Develop strategies in consultation with key stakeholders, integrating legal, ethical and sustainability considerations.

3.4.Develop and document a marketing plan outlining priorities, responsibilities, performance indicators, timelines and budgets.

3.5.Communicate marketing strategy and plans to relevant personnel and seek required approval.

4. Implement marketing plan.

4.1.Implement and monitor marketing activities according to marketing plan.

4.2.Produce marketing reports according to organisational policy.

4.3.Share information on marketing activities with relevant personnel to maintain awareness of current organisational focus.

5. Review marketing plan.

5.1.Evaluate marketing activities against performance indicators to determine effectiveness of strategy and plan.

5.2.Make adjustments to marketing strategy and plan based on findings.

5.3.Communicate and implement agreed changes.