Develop a social media strategy

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver SIRXMKT006, 'Develop a social media strategy'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Develop a social media strategy' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine social media requirements.

1.1. Review organisational strategic objectives and determine objectives and priorities for social media use.

1.2. Source and analyse information about the target market, its social media use, behaviours and preferred platforms.

1.3. Identify and analyse emerging trends in social media platform use.

1.4. Review and compare social media platforms and select those that meet organisational and target market needs.

1.5. Identify opportunities for social media integration with existing systems and procedures.

1.6. Identify opportunities to maximise business exposure through social media activity.

1.7. Determine opportunities for building brand awareness and an online community through social media use.

2. Develop social media policies and procedures.

2.1. Establish scope of social media policies and procedures based on planned social media activity.

2.2. Establish guidelines for social media engagement and content use.

2.3. Develop issue and crisis management guidelines and appropriate responses.

2.4. Integrate legal and ethical considerations into social media policies and procedures.

2.5. Ensure policies and procedures are customer-focused and align with organisational marketing plan and strategy.

3. Develop social media strategy.

3.1. Determine strategies for social media content development, customer engagement and customer service.

3.2. Develop and document a social media action plan detailing key responsibilities, resourcing requirements and timeframes.

3.3. Prepare a social media calendar documenting planned social media activity in line with marketing strategy and promotional activities.

3.4. Establish key performance indicators and evaluation criteria for measuring success of social media activity.

3.5. Establish methods for tracking and analysing social media engagement, activity and reach.

3.6. Ensure social media strategy aligns with organisational objectives and customer service standards.

4. Monitor social media use.

4.1. Communicate social media strategy, action plan, calendar and policies and procedures with relevant personnel.

4.2. Monitor social media issues and crisis management and take required action to ensure impacts are minimised and occurrence of future issues or crisis are minimised.

4.3. Ensure tracking of social media engagement, activity and reach.

4.4. Monitor posting of social media content and ensure alignment with social media strategy, policies and procedures.

5. Review social media performance.

5.1. Analyse captured data to determine social media engagement, activity and reach.

5.2. Evaluate social media activity against strategy and use performance indicators to evaluate success of social media use.

5.3. Identify opportunities for future improvements in social media use and modify strategy and plans accordingly.