Develop an ecommerce strategy

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver SIRXSTR001, 'Develop an ecommerce strategy'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Develop an ecommerce strategy' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine ecommerce requirements.

1.1. Determine organisational objectives and priorities for ecommerce operations.

1.2. Consult with key personnel on current and future direction of the organisation and seek input into ecommerce strategy development.

1.3. Identify ecommerce resourcing and budget availability.

1.4. Review past ecommerce performance data to inform strategy development.

1.5. Analyse internal and external operating environment, including competitive landscape, to inform strategy development.

1.6. Research trends in ecommerce and use findings to influence strategy development.

1.7. Research and analyse ecommerce technologies and solutions that meet organisational objectives and resourcing availability.

1.8. Seek input from, relevant personnel to inform ecommerce strategy.

2. Develop ecommerce strategy.

2.1. Select ecommerce operating platform that best meets organisational and budgetary requirements and confirm technical feasibility.

2.2. Identify opportunities for the integration of existing systems and procedures and incorporate into strategy development.

2.3. Plan content strategy to inform the development of digital content across digital platforms and create consistency with non-digital content use.

2.4. Identify inventory logistics requirements and incorporate into strategy planning.

2.5. Research, identify and select suitable payment solutions for integration into ecommerce operations.

2.6. Complete security risk analysis to determine security requirements for protection of organisational and customer information and data.

2.7. Identify potential risks and issues in ecommerce operations and document contingency plans accordingly.

2.8. Establish key performance indicators and develop evaluation criteria.

2.9. Establish data collection and analysis needs and required analytical tools.

2.10. Determine flexibility of strategy and ensure strategy can react to environmental and technological changes.

2.11. Develop and document an action plan detailing key activities, responsibilities and timeframes.

2.12. Obtain input from relevant personnel and make adjustments to strategy based on feedback received.

2.13. Finalise ecommerce strategy and gain approval as required.

3. Review ecommerce strategy.

3.1. Evaluate ecommerce performance against targets to determine any changes required.

3.2. Continuously evaluate effectiveness of ecommerce design and useability, and implement changes based on data-supported analysis and decisions.