Research, assess and develop tourism products

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver SITTPPD001B, 'Research, assess and develop tourism products'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Research, assess and develop tourism products' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria




Research the market.


Focus the research of potential tourism products within the context of the overall business plan and marketing focus of the organisation.


Identify and access general information sources for tourism, tourism market trends, and distribution and marketing networks.


Consult with and incorporate input from internal colleagues and external stakeholders in the research phase.


Conduct research to identify current market trends, needs, and product and service gaps and analyse the potential for future product development.


Identify a range of product development opportunities based on review of the market place and market needs.


Identify distribution and marketing networks that would support the proposed tourism product and analyse the ability to successfully market.


Analyse issues relevant to establishing the product.


Identify and analyse product preferences and requirements of different consumer markets, including those with special needs.


Consult external stakeholders on customer and tourism industry service and quality expectations for tourism products and services.


Identify and assess external issues that impact on establishing a product.


Assess suitability of destinations at which product will be delivered for accessibility and availability of services that will meet preferences and requirements of target market.


Conduct a self-assessment of organisation's capability to provide proposed product and identify additional resources required to establish and deliver the product.


Consider issues relating to product life cycle.


Determine a profitable selling price.


Identify all expenditure items involved in delivering the tourism product to determine the nett delivery cost.


Identify organisations that will be involved in the product distribution network and the commission or mark-up structures that would apply.


Incorporate required distributor commissions or mark-ups, and determine required profit margin and mark-up for profit.


Make reasonable cost adjustments to ensure market take-up of price-competitive product.


Assess cost-effectiveness and profitability of a range of proposed products and choose products that will provide the highest yield.


Clearly and accurately document the full range of pricing structures.


Establish the product.


Communicate a clear, scheduled implementation plan for all personnel involved in establishing the operational details of the product.


Establish all required marketing activities to promote the product.


Where appropriate, test new products and services in the marketplace prior to full implementation.


Monitor and evaluate the success of the product.


Monitor product development initiatives in terms of response in the marketplace; feedback from the distribution network, staff and customers; and changes in the internal or external environment that may impact on plans, cost-effectiveness and profitability.


Identify and action changes required in a timely manner and according to any contractual obligations.


Communicate changes to all relevant colleagues, customers and distributors.

Qualifications and Skillsets

SITTPPD001B appears in the following qualifications: