Use social media in a business

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver SITXEBS001, 'Use social media in a business'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Use social media in a business' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare to use social media.

1.1.Review organisational social media requirements and related policies and procedures.

1.2.Identify and confirm availability of resources required to comply with organisational objectives.

1.3.Confirm understanding of terms of use and policies for social media tools and platforms.

2. Prepare content for use on social media.

2.1.Source information and content from internal and external sources.

2.2.Develop content in line with target audience, brand culture and social media plan.

2.3.Source and use campaigns, promotions and community events that align with social media plan.

3. Use social media to enhance customer engagement.

3.1.Adhere to legal and ethical practices for use of social media according to social media plan.

3.2.Track social media activity using monitoring tools.

3.3.Respond to customers in a timely manner and direct them to relevant information as required.

3.4.Respond to negativity and complaints promptly and within scope of own role, using crisis management processes, policies and standard approved responses.

3.5.Identify potential incidents or points of conflict and escalate to relevant personnel as required.

3.6.Identify opportunities to improve individual customer experience.

4. Market and promote a business.

4.1.Curate and post content according to social media plan and content calendar.

4.2.Create opportunities to attract and promote user-generated content.

4.3.Monitor organisational metrics according to social media plan and report to relevant personnel.

4.4.Recommend improvements to marketing and promotion through social media engagement to relevant personnel.