This qualification reflects the role of individuals who use well-developed advertising skills and a broad knowledge base in a wide variety of advertising contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior advertising practitioner.
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
assistant art director
assistant account planner
Total number of units = 10
5 core unitsplus
5 elective units
3 of the elective units must be selected from the elective units listed below.
2 elective units may be selected from elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package. If not listed below, one unit may be selected from either a Certificate III or Diploma level.
Elective units must be relevant to the work outcome, local industry requirements and the qualification level.
Preferred pathways for candidates considering this qualification include:
BSB30110 Certificate III in Business or other relevant qualification
with vocational experience in assisting advertising team leaders, supervisors or managers to conduct advertising activities but without formal advertising qualifications.
Pathways from the qualification
BSB50107 Diploma of Advertising or a range of other Diploma qualifications
There are no entry requirements for this qualification.
There is no direct link between this qualification and licensing, legislative or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative or regulatory requirements that impact on the unit.
BSB40107 Certificate IV in Advertising
The following table contains a summary of the employability skills required by industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.
Industry or enterprise requirements for this qualification include:
interpreting the needs of internal and external customers
listening to and understanding workplace information
applying teamwork skills to a range of workplace situations
seeking feedback from colleagues about work performance
determining the effect of a delay in an aspect of production of an advertising campaign
determining the target market for a product or service
making changes to draft advertisements in response to pre-test information
Initiative and enterprise
adapting to new and emerging situations
being creative in response to workplace problems, changes and challenges arising from advertising campaign testing
Planning and organising
collecting, analysing and organising workplace data
scheduling production activities for advertising campaigns
following workplace documentation, such as codes of practice and operating procedures
monitoring and obtaining feedback on work performance and development
identifying new skills and professional development activities
researching and acting on opportunities for improvement and sources of learning
monitoring technological developments and responding accordingly
using business technology to record and analyse data