Certificate IV in Advertising

This qualification reflects the role of individuals who use well-developed advertising skills and a broad knowledge base in a wide variety of advertising contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior advertising practitioner.

Job roles

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

account coordinator

assistant art director

assistant account planner


media assistant

media buyer

media planner.


Total number of units = 10

5 core unitsplus

5 elective units

3 of the elective units must be selected from the elective units listed below.

2 elective units may be selected from elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package. If not listed below, one unit may be selected from either a Certificate III or Diploma level.

Elective units must be relevant to the work outcome, local industry requirements and the qualification level.

Core units

add topic BSBADV402B Conduct pre-campaign testing

add topic BSBADV403B Monitor advertising production

add topic BSBADV404B Schedule advertisements

add topic BSBMKG401B Profile the market

add topic BSBMKG402B Analyse consumer behaviour for specific markets

Elective units


add topic BSBADV405A Perform media calculations

add topic BSBADV406A Buy and monitor media

add topic BSBADV407A Apply media analysis and processing tools

add topic BSBADV408A Review advertising media options

add topic BSBADV503B Coordinate advertising research

add topic BSBADV507B Develop a media plan

add topic BSBADV509A Create mass print media advertisements

add topic BSBADV510A Create mass electronic media advertisements

add topic BSBMKG523A Design and develop an integrated marketing communication plan

Creative thinking

add topic BSBCRT501A Originate and develop concepts

Customer service

add topic BSBCUS401B Coordinate implementation of customer service strategies

add topic BSBCUS402B Address customer needs

Financial administration

add topic BSBFIA402A Report on financial activity

General administration

add topic BSBADM409A Coordinate business resources

Interpersonal communication

add topic BSBCMM401A Make a presentation

IT support

add topic BSBITS401B Maintain business technology


add topic BSBMKG408B Conduct market research

add topic BSBMKG409A Design direct response offers

add topic BSBMKG412A Conduct e-marketing communications

add topic BSBMKG413A Promote products and services

add topic BSBMKG414B Undertake marketing activities

Occupational health and safety

add topic BSBOHS407A Monitor a safe workplace

Public relations

add topic BSBPUB401A Develop and apply knowledge of public relations industry

add topic BSBPUB402A Develop public relations campaigns

add topic BSBPUB403A Develop public relations documents

Product skills and advice

add topic BSBPRO401A Develop product knowledge

Relationship management

add topic BSBREL401A Establish networks

add topic BSBREL402A Build client relationships and business networks


add topic BSBRES401A Analyse and present research information

Risk management

add topic BSBRSK401A Identify risk and apply risk management processes


add topic BSBSUS301A Implement and monitor environmentally sustainable work practices


add topic BSBWRT401A Write complex documents

add topic BSBWRT501A Write persuasive copy

Imported units

add topic CUFWRT401A Edit text

add topic CUFWRT402A Write extended stories


    Qualification pathways

    Pathways into the qualification

    Preferred pathways for candidates considering this qualification include:

    BSB30110 Certificate III in Business or other relevant qualification


    with vocational experience in assisting advertising team leaders, supervisors or managers to conduct advertising activities but without formal advertising qualifications.

    Pathways from the qualification

    BSB50107 Diploma of Advertising or a range of other Diploma qualifications

Entry Requirements

There are no entry requirements for this qualification.

Licensing Information

There is no direct link between this qualification and licensing, legislative or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative or regulatory requirements that impact on the unit.

Employability Skills

BSB40107 Certificate IV in Advertising

The following table contains a summary of the employability skills required by industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability skill

Industry or enterprise requirements for this qualification include:


interpreting the needs of internal and external customers

listening to and understanding workplace information


applying teamwork skills to a range of workplace situations

seeking feedback from colleagues about work performance


determining the effect of a delay in an aspect of production of an advertising campaign

determining the target market for a product or service

making changes to draft advertisements in response to pre-test information

Initiative and enterprise

adapting to new and emerging situations

being creative in response to workplace problems, changes and challenges arising from advertising campaign testing

Planning and organising

collecting, analysing and organising workplace data

scheduling production activities for advertising campaigns


following workplace documentation, such as codes of practice and operating procedures

monitoring and obtaining feedback on work performance and development


identifying new skills and professional development activities

researching and acting on opportunities for improvement and sources of learning


monitoring technological developments and responding accordingly

using business technology to record and analyse data