This qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior marketing practitioner.
Depending on the units selected to form the qualification, candidates may complete a generic marketing qualification or specialise in direct marketing, public relations or international marketing.
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
direct marketing officer
market research assistant
public relations officer.
Total number of units = 10
4 core unitsplus
6 elective units
3 of the elective units must be selected from the elective units listed below.
3 elective units may be selected from the elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level. If not listed below, 1 unit may be selected from either a Certificate III or Diploma qualification.
Elective units must be relevant to the work outcome, local industry requirements and the qualification level.
Preferred pathways for candidates considering this qualification include:
BSB30110 Certificate III in Business or other relevant qualification
with vocational experience in assisting marketing team leaders, supervisors or managers to conduct marketing communication activities but without formal marketing qualifications.
Pathways from the qualification
BSB51207 Diploma of Marketing or a range of Diploma qualifications
There are no entry requirements for this qualification.
There is no direct link between this qualification and licensing, legislative or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative or regulatory requirements that impact on the unit.
BSB41307 Certificate IV in Marketing
The following table contains a summary of the employability skills required by industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.
Industry or enterprise requirements for this qualification include:
conducting marketing communications for a variety of target markets or audiences
making a presentation to clients or a group of colleagues
working with team members to complete marketing communication activities
working with team members to identify and allocate business resources
diagnosing problems in the allocation and use of business resources
taking action to resolve issues arising when conducting work activities
Initiative and enterprise
collecting information and market intelligence on expected market growth areas
identifying, evaluating and suggesting marketing opportunities
Planning and organising
planning and implementing strategies to improve client relationships
planning promotional activities, such as product launches
managing own time to ensure targets are met
maintaining knowledge of products and services
participating in ongoing professional development activities
using a computer-based program to develop an audio-visual presentation
selecting and using business technology suitable for a task