This qualification reflects the role of individuals who possess a sound theoretical knowledge base in marketing management and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.
Depending on the units selected for the qualification, candidates may obtain a generic marketing qualification or specialise in direct marketing, public relations or international marketing.
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
marketing team leader
public relations manager.
Total number of units = 8
8 elective units
5 elective units must be selected from the Group A elective units below.
At least 2 elective units must be selected from the Group B elective units below.
1elective unit may be selected from the remaining Group A or Group B units, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level or Certificate IV or Advanced Diploma level.
Elective units must be relevant to the work outcome, local industry requirements and the qualification level.
Group A elective units
BSBMKG501B Identify and evaluate marketing opportunities
Preferred pathways for candidates considering this qualification include:
BSB41307 Certificate IV in Marketing or other relevant qualification
with vocational marketing experience but new to the role of marketing team leader, supervisor or manager and without formal marketing qualifications
with vocational marketing experience in marketing team leader, supervision or management, seeking to consolidate skills and knowledge in managing the marketing function in an organisation but without formal marketing qualifications.
Pathways from the qualification
BSB60507 Advanced Diploma of Marketing or other Advanced Diploma qualifications
There are no entry requirements for this qualification.
There is no direct link between this qualification and licensing, legislative or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative or regulatory requirements that impact on the unit.
BSB51207 Diploma of Marketing
The following table contains a summary of the employability skills required by industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.
Industry or enterprise requirements for this qualification include:
clearly communicating workplace information to others verbally and non-verbally
questioning to clarify and evaluate information
writing in a range of styles to suit different audiences
briefing various personnel on their roles and responsibilities regarding the implementation of a marketing solution
defining performance measures and coordinating the activities of team members
implementing team building strategies
determining, modifying and adjusting the optimal marketing mix
performing revenue and cost analysis and working within budget
solving workplace issues and problems either individually or with assistance of team members
Initiative and enterprise
assessing and evaluating the financial viability of making changes
encouraging creative and innovative workplace solutions
identifying new and emerging opportunities for the business and developing strategies to capitalise on them
managing, fostering and facilitating change
Planning and organising
collecting, collating and analysing information using appropriate workplace business systems
developing systems that are flexible and responsive to changing circumstances
managing resource acquisition and deployment within budgetary constraints
planning complex projects
planning for contingencies
managing own time and priorities and dealing with contingencies
taking responsibility as required by job role and ensuring organisational policies and procedures are adhered to
contributing to the learning of others through implementing team building and organisational development activities
receiving and giving feedback, and providing coaching and mentoring
using computerised systems, software and telecommunication devices to process and analyse data and to create documents
using technology to assist the management of information and to assist in planning processes