Advanced Diploma of Advertising

This qualification reflects the role of individuals who provide leadership and strategic direction for the advertising activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the advertising field. These individuals are often accountable for group outcomes and for the overall performance of the advertising function in an organisation.

Job roles

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

account director

account planning manager

client services executive

client services director.


Total number of units = 8

5 core unitsplus

3 elective units

2 of theelective units must be selected from the elective units listed below.

1 elective unit may be selected from the elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package. If not listed below, the unit may be selected from a Diploma qualification.

Elective units must be relevant to the work outcome, local industry requirements and the qualification level.

Core units

add topic BSBADV602B Develop an advertising campaign

add topic BSBADV603B Manage advertising production

add topic BSBADV604B Execute an advertising campaign

add topic BSBADV605B Evaluate campaign effectiveness

add topic BSBMKG523A Design and develop an integrated marketing communication plan

Elective units


add topic BSBCOM603C Plan and establish compliance management systems

Creating thinking

add topic BSBCRT501A Originate and develop concepts

Design process

add topic BSBDES601A Manage design realisation

add topic BSBDES602A Research global design trends


add topic BSBDIV601A Develop and implement diversity policy

Financial management

add topic BSBFIM601A Manage finances

Human resource management

add topic BSBHRM602B Manage human resources strategic planning

Information management

add topic BSBINM601A Manage knowledge and information


add topic BSBINN601B Manage organisational change


add topic BSBMGT605B Provide leadership across the organisation

add topic BSBMGT608C Manage innovation and continuous improvement

add topic BSBMGT615A Contribute to organisation development

add topic BSBMGT616A Develop and implement strategic plans

add topic BSBMGT617A Develop and implement a business plan


add topic BSBMKG611A Manage measurement of marketing effectiveness

add topic BSBMKG603B Manage the marketing process

add topic BSBMKG607B Manage market research

add topic BSBMKG608A Develop organisational marketing objectives

add topic BSBMKG609A Develop a marketing plan

Occupational health and safety

add topic BSBOHS601B Develop a systematic approach to managing OHS


add topic BSBSUS501A Develop workplace policy and procedures for sustainability

Imported units

add topic PSPGOV602B Establish and maintain strategic networks

add topic PSPPROC602B Direct the management of contracts


    Qualification pathways

    Pathways into the qualification

    Candidates may enter the qualification through a number of entry points demonstrating potential to undertake vocational education and training at advanced diploma level, including:

    BSB50107 Diploma of Advertising or other relevant qualification


    with substantial vocational advertising experience, with overall responsibility for providing strategic direction and planning for an organisation's advertising function, either domestically or internationally but without formal advertising qualifications


    with substantial vocational experience in senior advertising positions with a wide range of skills in a specialised advertising discipline and looking to consolidate specialist advertising skills with more generic management skills and without formal advertising qualifications.

Entry Requirements

There are no entry requirements for this qualification.

Licensing Information

There is no direct link between this qualification and licensing, legislative or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative or regulatory requirements that impact on the unit.

Employability Skills

BSB60110 Advanced Diploma of Advertising

The following table contains a summary of the employability skills required by industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability skill

Industry or enterprise requirements for this qualification include:


consulting and negotiating with internal and external stakeholders on the organisation's strategic direction

consulting, questioning, clarifying and evaluating information

negotiating contracts

preparing advertising briefs, marketing communications and media plans

presenting information in report form

using culturally appropriate communication when dealing with international clients

writing in a range of styles to suit different audiences


giving feedback and providing coaching and mentoring to staff

identifying and using the strengths of team members

working with diverse groups and individuals


addressing media placement problems

managing risk and developing contingency plans

monitoring advertising campaign performance measures and taking appropriate action if discrepancies appear against planned objectives

working individually or within teams to resolve client concerns about advertising campaigns

Initiative and enterprise

developing creative briefs

exploring joint ventures and strategic alliances

generating a range of options in response to workplace challenges

identifying trends and developments domestically and internationally, and investigating their viability

scoping domestic and international advertising opportunities

Planning and organising

analysing and reviewing the organisation's capabilities

applying the organisation's mission and vision in the strategic planning process

developing quality assurance processes and applying appropriate techniques and tools

identifying resource requirements and allocating to fit within budget constraints

planning and managing projects in respect to time, cost, quality and resource management

planning for contingencies and integrating all campaign processes


managing own time and priorities and dealing with contingencies

taking responsibility as required by job role and ensuring organisational policies and procedures are followed

working within organisational policies and procedures and legislative requirements


evaluating advertising production process and media campaign performance

learning ways to influence, modify and adapt to the external environment

maintaining current knowledge of products and processes


monitoring progress of advertising campaigns

using appropriate software

using electronic communication devices and processes to produce written correspondence and reports, such as internet, intranet and email

using online technologies for research and marketing purposes