This qualification reflects the role of individuals who analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies in the film, television, radio and digital media industries. Their knowledge base may be specialised or broad. These individuals are often accountable for group outcomes.
Total number of units = 16
2 core units
14 elective units
12 elective units must be selected from the Group A and/or Group B electiveunits listed below.
The remaining 2elective units may be selected from the elective units listed any endorsed Training Package or accredited course at the same qualification level.
No more than 3 units may be selected from the Group B units.
No more than 4 elective units previously achieved can be counted towards the qualification.
Electives must be relevant to the work outcome, local industry requirements and the qualification level.
Candidates may enter the qualification with limited vocational experience and without a relevant lower-level qualification.
Licensing, legislative, regulatory and certification considerations
There is no direct link between this qualification and licensing, legislative and/or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative and/or regulatory requirements that impact on the unit.
The following table contains a summary of the employability skills required by a producer/director/screenwriter based on the units listed above. Using this employability skills summary as an example, trainers and assessors can work out how employability skills would apply to other job roles relevant to the qualification to include important industry application of employability skills in learning and assessment strategies.
Industry/enterprise requirements for this qualification include:
interpreting and clarifying briefs and production documentation
articulating the rationale for concepts in ways that promote constructive discussion with others
documenting concepts clearly and concisely
conveying concepts and visions to production, post-production and cast members
conveying concepts and characterisation requirements to performers
working with performers to produce quality performances that build on experience gained through rehearsals
providing constructive feedback to performers
reaching consensus on the most appropriate performers for specific roles
coordinating production meetings and briefing staff to achieve required outcomes
providing clear verbal and non-verbal cues during shoots
writing scripts that meet creative production requirements
negotiating script amendments through use of appropriate assertive strategies
conducting effective negotiations with members of a creative team
working collaboratively with production staff and performers during rehearsals and shoots
demonstrating strong leadership qualities
presenting draft scripts to team members and responding positively to constructive feedback
seeking and responding to creative ideas and suggestions from others
working collaboratively to generate and evaluate concepts and ideas
developing concept proposals that take account of practical implementation issues
addressing and solving problems and challenges in a timely and collaborative manner
Initiative and enterprise
generating a range of innovative concepts and ideas
being proactive in identifying market requirements
thinking laterally when developing solutions to meet market requirements
taking a visionary approach to developing concepts and ideas
developing original, innovative and creative approaches in the scriptwriting process
experimenting with narrative styles and elements to develop a creative long-term vision
using and organising visual narrative elements in original and innovative ways
demonstrating originality and innovative approaches in the creative directing process
being open to a wide range of ideas and approaches to visualising scripts and interpreting characters
generating original and fresh approaches to visualising scripts
being flexible enough to make last-minute adjustments if unforeseen circumstances arise
balancing creative and technical requirements
finding creative solutions to problems identified during the process of story conferencing or preparing pitch presentations
Planning and organising
using market research findings to inform the development of concepts
analysing complex outlines/scripts to inform decision making and planning
undertaking background research to enhance understanding and appreciation of production contexts
planning and coordinating all aspects of pre-production, production and post-production
interpreting, monitoring and adjusting budgets and cost estimates
working under pressure to tight deadlines
providing appropriate and timely production documentation
managing a number of tasks concurrently
evaluating own contribution to creative solutions
locating and using resources to broaden own creative experience
experimenting with narrative conventions and elements to develop and extend one's own directing practice
refining the quality of performances through an ongoing process of experimentation
improving scripts through self-reflection and redrafting after feedback
using standard word processing and spreadsheet applications
directing a range of professional camera, lighting and sound operations in single and multi-camera environments