This qualification reflects the role of graphic designers who have a command of wide-ranging, highly specialised technical, creative and conceptual skills and knowledge in visual communication. These skills allow designers to conceive, negotiate and realise design concepts for complex projects using sophisticated communication, organisational and project management skills. They may take responsibility for the work of others in terms of establishing and monitoring systems to ensure the effective production of work.
Graphic designers work in many different commercial and community contexts across both print and digital media. Their work as professional designers may include or have links to areas such as advertising and promotion, art direction, branding, corporate identity, instructional design, packaging, signage and web design.
Total number of units = 15
8 core units plus
7 elective units
The elective units consist of:
4 from the list of elective units below
of the remaining 3 units:
up to 3 may be from the list of elective units below
up to 3 may be from a Diploma or above in any currently endorsed Training Package
up to 2 may be from an accredited course at Diploma level or above.
The elective units chosen must be relevant to the work outcome and meet local industry needs.
BSBDES502A Establish, negotiate and refine a design brief
CUVPRP606A Extend expertise in a specialised art form to professional level
Pathways into the qualification
People entering this qualification will generally possess CUV50311 Diploma of Graphic Design and this is highly recommended. Depending on specific competencies achieved they may also enter the qualification with a Diploma qualification in a related area, such as interactive digital media or information technology. Alternatively people will have significant workplace experience in graphic design or a related area of work.
Pathways from the qualification
People with CUV60411 Advanced Diploma of Graphic Design possess a specialised range of conceptual, technical and organisational skills that allow them to work as a professional graphic designer. They are also able to undertake learning in the higher education sector in diverse areas, such as IT, screen and media or art and design.
To enter this qualification, people must have the skills and knowledge described in the following units of competency:
CUVGRD501A Research visual communication history and theory
CUVGRD502A Produce graphic designs for 2-D and 3-D applications
Those skills and knowledge may have been acquired through graphic design work experience or through formal study.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
The following table contains a summary of the employability skills as identified by the visual arts, craft and design industries for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.
Industry/enterprise requirements for this qualification
articulating and debating complex ideas
communicating effectively with clients and others on creative, technical and management issues
researching information to enhance own practice
developing and maintaining effective networks
reading and interpreting a range of complex information related to working at a professional level in the creative arts industry
presenting and promoting work to others
developing design documentation
building professional collaborative relationships
maximising the potential of individual strengths within a collaborative creative project
developing and applying a range of strategies to resolve issues in design projects
managing technical, creative and planning challenges in design projects
evaluating the effectiveness of different design solutions
Initiative and enterprise
initiating creative and innovative ideas and solutions
refining own individual style of creative expression at a professional level
integrating knowledge of current and emerging trends in own design work
Planning and organising
establishing clear goals for design projects
managing design projects from initial concepts through to completion
managing resources to address complex design and management challenges
integrating and balancing competing priorities in the work process
reviewing and reflecting on own work practice
researching and critically analysing current and emerging industry business practices
engaging with industry at a professional level
integrating professional standards and codes into own practice
developing and extending professional expertise in a range of graphic design and broader management skills
using research and networks to proactively extend own skills and professional opportunities
identifying opportunities to maintain and enhance industry knowledge and engagement
developing and maintaining the legal knowledge required to operate a professional practice
maximising the potential of graphic design technologies to solve complex graphic design challenges
using the internet as a sophisticated research tool