Diploma of Printing and Graphic Arts (Management_Sales)

This qualification applies to individuals who possess a sound theoretical knowledge in sales management and demonstrate a range of managerial skills to ensure that print production and sales functions are effectively conducted in an organisation or business. Typically they would have responsibility for the work of other staff and lead teams in conducting sales campaigns.

Job Roles

Manager, administration and sales.


Total number of units = 20 units

4 core units plus

11 elective units from Group A plus

5 elective units from Group B.

Up to 2 elective units from Group A can be substituted with Group B elective units listed below.

2 elective units must be selected from the Group B elective units listed below.

Up to 3 Group B elective units may be selected from the remaining elective units or from other qualifications at the same qualification level or one level higher in this Training Package or any other endorsed Training Package or accredited course.

Elective units must be relevant to the qualification level, job role, work outcome and industry requirements. Unit selection is by negotiation and mutual agreement between the employee, employer and the RTO and is based on enterprise and individual needs.

Core Units

add topic BSBSUS501A Develop workplace policy and procedures for sustainability

add topic ICPSU216C Inspect quality against required standards

add topic ICPSU260C Maintain a safe work environment

add topic ICPSU262C Communicate in the workplace

Group A Elective Units

add topic BSBREL401A Establish networks

add topic BSBMKG413A Promote products and services

add topic BSBCUS401B Coordinate implementation of customer service strategies

add topic BSBCUS501C Manage quality customer service

add topic BSBMGT515A Manage operational plan

add topic BSBMGT516C Facilitate continuous improvement

add topic BSBMKG501B Identify and evaluate marketing opportunities

add topic BSBSLS501A Develop a sales plan

add topic ICPKN316C Apply knowledge and requirements of paper and printing processes

add topic ICPKN320C Apply knowledge and requirements of information technology systems in the printing industry

add topic ICPSU455C Supervise and schedule work of others

add topic ICPSU458C Monitor production workflow

add topic ICPSU464C Provide customer service and education

add topic ICPSU553C Prepare production costing estimates

Group B Elective Units

add topic BSBMGT608C Manage innovation and continuous improvement

add topic BSBMKG401B Profile the market

add topic BSBPMG401A Apply project scope management techniques

add topic BSBREL402A Build client relationships and business networks

add topic BSBSMB402A Plan small business finances

add topic BSBSMB403A Market the small business

add topic BSBSMB404A Undertake small business planning

add topic BSBWOR501B Manage personal work priorities and professional development

add topic BSBWOR502B Ensure team effectiveness

add topic ICPPP484C Set up and operate automated workflow

add topic ICPSU485C Implement a just-in-time (JIT) system

add topic ICPSU684C Determine and improve process capability

add topic MSACMC410A Lead change in a manufacturing environment

add topic MSACMT440A Lead 5S in a manufacturing environment

add topic MSAENV472B Implement and monitor environmentally sustainable work practices

add topic MSAPMSUP390A Use structured problem solving tools

add topic SIRXSLS008A Develop a sales strategy

add topic SIRXCCS006A Maintain business to business relationships

add topic SIRXCCS005A Manage business customers

add topic TAEASS402B Assess competence

add topic TAEDEL402A Plan, organise and facilitate learning in the workplace


    Pathways into the qualification

    Candidates may enter the qualification with limited or no vocational experience and without a relevant lower level qualification. However the preferred pathway for candidates entering this qualification is one of the following qualifications:

    ICP40110 Certificate IV in Printing and Graphic Arts (Graphic Pre-press)

    ICP40210 Certificate IV in Printing and Graphic Arts (Multimedia)

    ICP40310 Certificate IV in Printing and Graphic Arts (Printing)

    ICP40410 Certificate IV in Printing and Graphic Arts (Print Finishing)

    ICP40510 Certificate IV in Printing and Graphic Arts (Mail House)

    ICP40610 Certificate IV in Printing and Graphic Arts (Management/Sales).

Entry Requirements

There are no entry requirements for this qualification.

Licensing Information

There is no direct link between this qualification and licensing, legislative and/or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative and/or regulatory requirements that impact on the unit.

Units in Qualification with Prerequisites

Code and title

Pre-requisite units required

ICPSU458C Monitor production workflow

ICPSU216C Inspect quality against required standards

Employability Skills

The following table contains a summary of the Employability Skills required for this qualification. The Employability Skills facets described here are broad industry requirements that may vary depending on qualification packaging options.

Employability Skill

Industry/enterprise requirements for this qualification include:


accurately using correct printing industry terminology and vocabulary

writing and disseminating reports on customer service performance


developing and implementing consultation processes with employees

managing strategies to facilitate effective workplace relationships

Problem solving

adjusting costings based on discrepancies between the estimated and actual costings

maximising efficiency of capital and human resources during different jobs

Initiative and enterprise

continuously evaluating processes and recommending changes for improvement

developing strategic networks

Planning and organising

performing strategic and operational planning


adjusting own interpersonal style and methods to suit the situation

treating people with integrity, respect and empathy to develop trust and confidence


obtaining feedback on customer satisfaction on an ongoing basis


using technology to assist with the management of information